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Published byGarry Walters Modified over 9 years ago
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Building ROI Making the case for growing (and going) mobile.
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Your Presenters Charles Welsh Connect Sales Executive GetConnect charles@getconnect.com Jacquie Beck Senior Vice President Brookwood Media Arts jbeck@brookwood.com
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You will learn Effective techniques to build ROI models for mobile deployments Identifying and avoiding pitfalls How to develop a measurement strategy that will let you claim success A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile.
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What is the game? Making a difference Reducing costs Increasing opportunity Speeding things up Jacking up productivity Supporting strategic initiatives
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Models
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Key Elements Current Costs Estimates of impacts that mobile can make Clear vision of a future state
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Estimate and Measure Three Year TCO Year 1Year 2Year 3TCO CURRENT SOLUTION TRAINING PRODUCT$201,065 $603,195 Face to Face for high impact needs$452,360 $1,357,080 Mobile Enabled High Impact Virtual Classroom$155,750$105,958 $367,666 Three Year ROIYear 1Year 2Year 33 Year ROI Yearly ROI of Selecting High Impact Mobile (no travel avoided)29%90% 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided)320%517% 433%
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Costs Hard Soft Opportunity
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Hard Cost Drivers Travel Time spent in travel Direct and related costs of current solution
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Soft Costs Time spent off task Time wasted with current solutions Impact
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Opportunity Costs Unavailability of training Speed benefits Missed impacts
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Three Lessons Reduce hard and soft costs Boost productivity Transform to build scale and relevance
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Reduce Costs Travel avoidance Wasted time at beginning of sessions Multiple, expensive solutions Sally Breaux Instructional Design Manager AMD
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Transform Traditional organization Connects different parts of the world Transforms the way we do things Increase engagement More than tool, prepare for a process, learning curve, change Franklin Shaffer, Ed.D Chief Executive Officer CGFNS International
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Boost Productivity Time out of office Global Impact Vast Budget Reduction Dr. Nancy Grey Director, Quality Standards & Training Pfizer, Inc.
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Final suggestions Collect your hard, soft, opportunity cost data Develop a vision of what can change with your mobile learning deployment Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference. Pay attention as you deploy to what people do with what you produce.
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Thank you! Questions? Charles Welsh Connect Sales Executive GetConnect charles@getconnect.com Jacquie Beck Senior Vice President Brookwood Media Arts jbeck@brookwood.com
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