1. StyleEye Alisa So (Presenter) Derek Tseng Katie Hendricks Tyler Zuver Venkat Rao PROJECT GROUP

2. Problem & Solution Problem & Solution Contextual Inquiry Contextual Inquiry Task Analysis Task Analysis Tasks Tasks Design Sketches Design Sketches Summary Summary Questions Questions Overview

3. I like that outfit! I wish I could find a similar sweater but with this wall design. Problem

4. Solution We’ll find it for you!

5. Contextual Inquiry Customer Background Angelica Jack / Micky Kristen Kay

6. Contextual Inquiry Can you describe your style? Can you describe your style? Can you show us how you would find something you like? Can you show us how you would find something you like? Can you show us how you would find something based on this image/description? Can you show us how you would find something based on this image/description? Questions as the Apprentice

7. Observations Each customer’s personal style influenced differently Each customer’s personal style influenced differently Filter options based on specific preferences Filter options based on specific preferences Varying values & priorities when shopping Varying values & priorities when shopping Easily described their style, but had a harder time finding an item that matched it. Easily described their style, but had a harder time finding an item that matched it. FilteringFiltering Good Deals

8. Who will use StyleEye? Existing tasks – Browsing, filtering, and finding matches for a certain style Desired task - Find items they want in a time/cost efficient manner Desired task - Find items they want in a time/cost efficient manner Lots of data available to the customers, but there is not an effective way to sort/search through it. Lots of data available to the customers, but there is not an effective way to sort/search through it. Task Analysis Questions

9. Customers rarely look for an item they see and like if they are on the go Customers rarely look for an item they see and like if they are on the go Consequences for both customers and clothing companies when the customers’ tasks go wrong Consequences for both customers and clothing companies when the customers’ tasks go wrong Task Analysis Interesting Points

10. Simple Task Moderate Task Filter shopping results to match individual preferences Documenting style preferences Finding a piece of clothing similar to a style seen (Customers)

11. Providing suggestions from an image or description Engage Engage store employees; can provide suggestions by comparing submissions to their merchandise Difficult Task (Crowd sourcing workers)

12. Design Sketches

16. Finding clothes can be hard Finding clothes can be hard CI – Customers have varying styles, values, and priorities CI – Customers have varying styles, values, and priorities TA – Customers try to find alternative solutions to find what they want; Inadequate tools to accomplish desired task TA – Customers try to find alternative solutions to find what they want; Inadequate tools to accomplish desired task StyleEye will bridge the gap between customers and the results they are looking for StyleEye will bridge the gap between customers and the results they are looking for Summary