1. Public Service Announcements

2.  What is a PSA?  What is the purpose?  What are some causes/groups that might have PSA’s?

3. ◦ are short (usually 90 seconds or less) ◦ present one single issue ◦ inform the viewer of key, relevant facts ◦ have a clear call to action (usually indicated through text on screen)

4. ◦ might or might not include people ◦ might or might not use music ◦ sometimes use voice-overs ◦ sometimes use special effects (like black and white) ◦ aim to leave a lasting impact

5.  Have some type of appeal like:  Appeal to pity  Appeal to fear  Ethical appeal  Emotional appeal

6. Persuasion can be visually created through: powerful images – video, photographs, artwork expressions on people’s faces use of color vs. black and white use of celebrities use of regular people clear calls to action

7.  Persuasion can be created through sound via: play on words repetition humor imperative commands music to create tone lyrics that add to meaning and/or tone tone of actor/narrator’s voices silence

8.  http://www.rock-your-world.org/how- to-study-public-service- announcements-psas http://www.rock-your-world.org/how- to-study-public-service- announcements-psas  https://www.youtube.com/watch?v=Z7dL U6fk9QY https://www.youtube.com/watch?v=Z7dL U6fk9QY

9. Storyboard*10 pts (due by Friday/end of class) Research/Facts20 pts Resource page10 pts Call to Action10 pts Appropriate images20 pts Persuasive text/effective appeal20 pts Mechanics *example on next slide 10 (2 pts per error up to 10)

11.  https://www.youtube.com/watch?v=fub6PZC 8zdA https://www.youtube.com/watch?v=fub6PZC 8zdA  Cyber Bullying Example  https://www.youtube.com/watch?v=lwETZFSz ZgM https://www.youtube.com/watch?v=lwETZFSz ZgM

12.  Visit http://www.charitywatch.org/toprated.html http://www.charitywatch.org/toprated.html  to choose your charity  OR choose a topic like “don’t text and drive” or “don’t drop out of high school” as a topic and begin to research!  DUE at the START of class on Wednesday 1/13/2016!