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Published byPiers Tracy Jenkins Modified over 8 years ago
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Smart Date Teacher: PRO CHEN Student: ting ting Lin(M9970202) Huy(M9970112) Batty(M987Z264)
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Introduction In taiwan,there are 2910,000 single whose age is between 25-49 Because of busy time of everyday,some single think they don’t have time for dating, but what they do most is online for searching. Recently, generation of smart phone, one person who have one or more than 2 phones.
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Value Proposition Provide warm, safty,easy comunication online service Become the most popular online dating service Carry online dating service
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Target segmentation Age :18-25 25-30 30-35 Phone : Traditional phone,Smart phone Phone company : ordinary, 亞太 (A+), 威寶 (Vibo)
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Target market Almost everyone had cell phone, one or more than two cellphones, because of smart phone generated, people ‘s life can’t live without phone Target market focus on 22-25 - graduates, smart phone user or A+ and Vibo user. Creat an app that smart phone user can easily online to update their information, or to find someone Because A+ and Vibo were telecom that customers don’t have to pay when they were talk on-net Smart phone users usually have internet service (Wi- Fi),and some place like coffee shop,public institution, 7-11 have this, they can log into to our app to use pur service
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Positioning theme-smart phone online dating Use smart phone and intergrate telecom to improve benefit Easy use on cell phone Free app but high quality
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