1. Building Your Legacy: AGvocate 2012 National Women in Agriculture Educators Conference March 28, 2012 The Peabody Hotel, Memphis, TN Presented by: Stacey Huffman, Jodi Richmond and Jennifer Williams West Virginia University Extension Service

2. Impressions Are Everything

3. Reality is Important

4. Some Food for Thought…

5. Agricultural Advocacy “Agvocacy” Understanding and Implementing Your Personal AGvocacy Agenda

6. Why AGvocate Share Your Passion Protect The Image Dispel Myths Reinforce Positives Influence the Conversation

7. Target Audiences Consumers School Groups Political and Community Leaders Media Groups

8. How Do I Agvocate? Volunteer –Local Schools –Youth Organizations Guest Speaker –Club Meetings Legislative Visits –Local –State –National Utilize Media Outlets –Newspaper –Television –Radio –Social Media Agritourism –Farm Visits –Newsletter –Advertisement

9. Guiding Principles The Know’s –Know who you are and what you believe in –Know who you are talking to –Know what is important to those you are talking to

10. Guiding Principles The Be’s –Be Knowledgable –Be flexible –Be relentless –Be honest –Be willing to bring in others

11. Guiding Principles Ingredients for Success! P ersistence I ntegrity G uts

12. Creating Your Message Elevator Speech Elements Short (30 Seconds to 2 Minutes) Informative/Descriptive Attention Grabbing

14. References Farmers Fight! TAMU Ag Advocacy 2012 http://www.facebook.com/pages/Farmers-Fight-TAMU-Ag-Advocacy-2012/185557591535655 Monsanto: Some Food for Thought http://www.youtube.com/watch?v=7A4oAyKOGHg Agriculture Impressions http://www.facebook.com/agricultureimpressions Marshall Stewart Legislative Advocacy http://www.slideshare.net/debgebeke/legislative-advocacy-marshall-stewart

15. Questions or Comments? Thanks For Attending! Stacey Huffman, WVU Extension Agent, Mineral County Phone:(304) 788-3621 Email: stacey.huffman@mail.wvu.edu Jodi Richmond, WVU Extension Agent, Mercer County Phone:(304) 425-3079 Email: jodi.richmond@mail.wvu.edu Jennifer Williams, Director, Agriculture and Natural Resources Phone:(304) 293-2560 Email: JOWilliams@mail.wvu.edu