1. What’s the Story with Research Filling the Gap Between Research Results and Research Presentations Elizabeth A. Greenhagen, Ph.D. Communications Research Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010

2. We Need to Fill in the Gaps SENDER HAS AN ISSUE, QUESTION OR PROBLEM DON’T RUN THE RIGHT STUDY DON’T GET ENOUGH BACKGROUND PRESENTATION IS OFF TARGET Select target Select Questions Select Method Analyze Results Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010

3. Industry Implication: Need to Fill the Results to Presentations Gap 1.Know what the real issue is and how the answer(s) will be used 2.Develop context – what does the consumer care about, why, why does it matter 3.Identify linkages, trends, and themes within the context and between answers 4.Keep digging until you find the story that brings the pieces together 5.Represent the consumers’ voice honestly and with passion through the story Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010

4. Standardized Formats and Storylines Don’t Work Every project is different, with unique issues and barriers Different end-user audiences require different approaches Nature of the story can dictate the best flow of the presentation Don’t feel handcuffed by format or past approaches; it’s the story and related implications that matter Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010

5. What I hope sticks with you! 1. Do your homework on the issue and the end user(s) 2. Keep digging in the data until you find the story that brings the pieces together 3. Keep the presentation focused on telling the story, put the rest in an appendix 4. Represent the consumers’ voice honestly and with passion through the story 5. Never stop caring about that voice being heard and given credibility Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010

6. Thank You! What’s the Story with Research Filling the Gap Between Research Results and Research Presentations Property of and Proprietary to Elizabeth A Greenhagen, "What's the Story with Research: Filling the Gap between Research Results and Research Presentations", 2010