1. Position company to acquire desired business image 4.05

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS FACILITY – Accessibility – Trade area/drawing radius – Parking – Surrounding area – Design/layout – Amenities PERSONNEL SENSE OF SECURITY

4. Barclays Center Opens in Brooklyn

5. MetLife Stadium – From Giants to Jets

6. DESIGN/LAYOUT Respond to customer expectations for ADEQUATE FACILITIES – Example: More female restrooms than male to alleviate long lines for female restrooms AMENITIES TRAFFIC PATTERNS – Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi

8. PERSONNEL MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees Maintenance Staff Parking Staff Ushers Ticket Sale Staff Concession Staff SENSE OF SECURITY Venues have responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY – If a facility is not secure, people will not attend to avoid dangerous situations

10. Best Ballpark Food

11. Behind The Lights - GameDay

12. What is your favorite venue and Why?

13. WRITE A ONE PAGE PAPER ABOUT AN EXPERIENCE YOU HAVE HAD ATTENDING AN EVENT AT A VENUE GIVING YOUR OPINION ABOUT ALL OF THE ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS.

14. EXPLAIN AND SELECT VENUE SIGNAGE 4.06

15. PURPOSE of SIGNAGE INCREASES BRAND AWARENESS – Ex: Logo signage on outfield stadium wall during televised game Provide useful information to audience Keep audience engaged Increase revenue through PROMOTIONS – Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

16. TYPES of SIGNAGE Banners Dasher Boards Floor graphics Sideline billboards A-frames ELECTRONIC MESSAGE BOARDS Rotational courtside messages

17. Advertising Is Starting To Take Over Basketball Courts And Hockey Rink

18. Visual Impact at NHL Game

19. LOCATION of PROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS – Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire

20. What promotional signage do you see?

22. 1.Choose a company to advertise for (nike) 2.Select a venue/stadium of whose signage to use for the advertisement (cowboys stadium) – It MUST have the same target market for both the company and the venue 3.Select what type of signage to use (refer to types in notes) 4.Select the location in venue of the signage 5.Create/Draw a visual graphic of what your signage will look like