1. Chance of Production and Consumption Models Lahti University of Applied Sciences Sakari Autio, IP 2012

2. More sustainable products and services…how? Try… Life Cycle Thinking + 7 components of eco-efficiency + Social Responsibility and Sufficiency

3. 2009SA3

4. List of wishes Own house. Sauna. Swimming pool. Tennis ground Water plane. Own island. Harem. Good condition. Immortality. That’s all. So far. - Mauritz Nylund

5. How about sufficiency? Increasing consumption tends to waste the gains in efficiency  sufficiency in consumption Benefits of increased efficiency should be transferred to developing countries  more equal distribution of welfare Are there any limits go growth?

6. Also companies in a key role 60 million companies globally producing 6 million different products and offering 60 million different services which all are constantly changing 6 billion consumers in 200 countries using these products and services Companies improving production and consumption models can combine the benefit of the customer, company and environment

7. Case Mitron Benefits of eco-intelligent design »money savings through resource saving »marketing benefits, new markets »increasing consumer interest »increasing credibility among the employees »possibility for increasing empoyment »realizing environmental targets without legal constraints and without inevitable increase of costs

8. Prices of raw materials: Reuters Commodity Cash Index 1973 – 2010 Lähde: www.mrci.com

9. 2009SA9 Which future? A = Present situation B = Consumption p. cap. in developing countries as in industrialized countries now C = Same as B, incl. growing population D = Halfing global resource consumption, doubling global welfare  improve resource productivity  by Factor 10 in ind. countries Developing countries Industrialized countries

10. Preventative approach Production and consumption Traditional approach Resource input Waste Waste water Air emissions Chemicals Nature protection + SOCIAL EQUITY More sustainable production and consumption Eco-EfficiencyEnv. protection