1. Carnival Cruise Lines and Holland America Line Suggested Marketing Assistance for ACE Members

2. Contents Packaging & Pricing Print Marketing E-Marketing

3. Differentiation is the key to your success moving forward into 2009

4. Packaging & Pricing Choose product from the Carnival and Holland America Line portfolios that you know you can work with and sell successfully –Caribbean –Europe –Exotics –Alaska Choose itineraries and destinations to suit your client base Package up our cruise only product where possible to give you a unique offering in your area

5. Packaging & Pricing Carnival Cruise Lines Cruise Only fares Take our brilliant cruise only fares to the Caribbean for Carnival and package with flights and hotels for a unique offering – equating to only £55 a day full board! These sheets are sent out on a weekly basis so you have access to the most up-to- date offers

6. Packaging & Pricing Holland America Line Cruise Only fares We offer fantastic cruise only rates to our exotic long-haul destinations, therefore helping you to create a unique offering for your clients who want something a little different. This price equates to under £50 a day full board. Examples of packages include stays in Sydney, or flights with Stopovers in the Middle/ Far East.

7. Print Marketing Carnival Cruise Lines and Holland America Line can offer the following print materials to help you with your marketing efforts: Postcards Customisable PDF’s Advertising Templates Desktop Publishing Guidelines

8. Postcards – Holland America Line Generic and destination-led postcards for you to adapt and insert your own database information on to, ready to mail out to your clients

9. Postcards – Carnival Cruise Lines Generic and destination-led postcards 4x6 or 6x9 size Totally blank on the reverse for your own offers

10. Customisable PDF’s – Holland America Line Destination-led PDF’s that you can customise and send out to your client databases, or host as information on your websites, as a download.

11. Advertising Templates – Holland America Line Pre-sized Newspaper advert mono templates, per destination, or generic, made for you to insert your own offer pricing and call to actions, and then place with your local media

12. Advertising Templates – Carnival Cruise Lines Pre-sized Newspaper advert mono or colour templates, per product or generic, made for you to insert your own offer pricing and call to actions into, and then place with your local media

13. Desktop Publishing Guidelines – Holland America Line Holland America Line provides set-format, professional design, layout and copy for promotional e-mails and mailings to increase group business at no cost to you. The desktop publishing service makes it easier and more efficient for you to produce promotional materials. You can send the promotional e-mail to your best group prospects. You can also use the flyers for direct mail to your clients, to pass out at cruise nights, or hand them out at consumer shows. Our goal is to make the job of selling Holland America Line cruises and cruisetours even easier and more profitable for you!

14. Desktop Publishing Guidelines – Holland America Line How do I get started? Decide what product you would like to promote. E-mail a request for a template, shell or advert to Isabel Holmes, isabelh@carnival.com. Remember to include the following:isabelh@carnival.com –Agency call to action: create your own message of up to 150 characters including spaces. We suggest you include the following elements: book now, agency name, contact information, e.g., Book now for the best stateroom selection. Call ABC Travel on 00000-000-000. –Pricing: provide rates based on the package you have put together, or our FIT rates. –Add your own logo: send your logo to us via e-mail in either JPEG or TIFF formats. If you do not send a logo, your company name will be inserted. How do I decide what format to use? See following slides for versions of blank letterheads and shells available for ordering. Also shown are desktop publishing formats we offer for these materials as well as a format for the promotional e-mail.

15. Desktop Publishing Guidelines – Holland America Line How will the artwork be sent? The artwork for letterheads and shells can be supplied in two ways: –PDF: sent to you or your printer via e-mail, or –Hard copy shells for you to print onto. How will the promotional e-mail be sent? Your e-mail will be created in HTML and sent to the e-mail address on your order form. You forward this e-mail to your clients.

16. Desktop Publishing Guidelines – Holland America Line What do I do with the Letterhead or shell artwork? Your printer can imprint the artwork onto Holland America letterheads or shells, or, if appropriate, you can photocopy the art onto the shells or letterheads. Remember: always double check your artwork to make sure it is what you ordered and that all information is accurate. You are responsible for all content. How do I proof/ approve artwork? –Promotional letterhead, shell and e-mail proofs will be sent electronically. We ask that you advise us of any changes or give your approval within two business days. All changes must be in writing. –Final artwork will be sent to you or your printer.

17. Desktop Publishing Guidelines – Holland America Line How do I obtain blank letterheads or shells? We can order letterheads and shells for you. Simply indicate this on your order request. Or you can all Sales & Marketing on 0845 351 0547 and ask to speak to Isabel Holmes Where do I send the order request and logo? E-mail your order request and 300 dpi or higher black and white high-res.jpg,.tif or.eps logo to: isabelh@carnival.com How long does the process take? Your proof will be delivered 5 – 10 working days from the time we receive your order.

18. Desktop Publishing Guidelines – Holland America Line Examples

19. Desktop Publishing Guidelines – Holland America Line Indicates where your own personal details would sit – for product and contact information

20. E-Marketing Carnival Cruise Lines and Holland America Line can offer e-mail templates for you to send out to your lists, both bespoke, plus generic. Generic e-mails are available on a weekly basis – all that needs to be changed are the contact details to your own. Bespoke e-mails can be discussed with our marketing department.

21. E-Mail Templates – Holland America Line

22. E-Mail Templates – Carnival Cruise Lines Your contact details here

23. WE ARE HERE TO HELP YOU! Contact us: Wendy Lahmich – Head of Sales & Marketing (wendyl@carnival.com)wendyl@carnival.com Erin Walsh – Marketing & Sales Manager (erinw@carnival.com)erinw@carnival.com Lindsay Nunn – Trade Sales Manager (lnunn@carnival.com)lnunn@carnival.com Tracy Clenshaw – Business Development Manager, North (tracycl@carnival.com)tracycl@carnival.com Isabel Holmes – Marketing & Sales Executive (isabelh@carnival.com)isabelh@carnival.com Darren Driver – Sales & Training Exec, South (darrend@carnival.com)darrend@carnival.com Yvonne Proudfoot, Sales & Training Exec, North (yvonnep@carnival.com)yvonnep@carnival.com Call the office on 0845 351 0546/0547