1. Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media Strategy for Nonprofits

2. What’s on Tap? Exercise: Analog Social Networking (10 min.) Defining social media (10 min.) Why we should care (10 min.) Social media planning & strategy considerations (40 min.) General Q&A (20 min.)

4. Defining Social Media

5. Visual Theme Content Engage ment Social Media

7. Why We Should Care

10. Expand Network of Contacts Promote Action Consolidate or Formalize Networks Strengthen Relationships Quick Feedback to Constituents

14. Planning & Strategy

18. 18 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio

20. Listen Participate Share Your Story Generate Buzz Build Community Beth Kanter’s Social Media Strategy Model

21. Common Themes

22. Who job is it, anyway?

23. Assessing Organizational Readiness

24. What about ROI? How do I know if my efforts are worth it?

25. Have Faith in Yourself Relinquish Control Put People First Make It Personal

27. The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

28. Open Q & A