1. Member Profiles

2. Value Message: Small Utilities What they Value Most About AWWA  AWWA Standards  Legislative and regulatory alerts  Information and resources provided by AWWA  Ability to stay current with industry news and information  Sharing of information and best practices  Attending conferences and educational events What they Value Least About AWWA  Individual membership associated with the organizational membership  Career Center  Volunteer opportunities  Supporting the advocacy work conducted on behalf of the industry  Networking with industry leaders 1 What they Value Most About the Section  CEUs/PDHs  Staying current with local industry news and information  Educational opportunities for employees—especially the Section training What they Value Least About the Section  Local/regional business development opportunities  Volunteer opportunities  Section newsletter  Section Annual Conference Areas of Greatest Professional Concern  The state of the water and sewer infrastructure  Capital costs and availability  Regulation and government oversight  The lack of public understanding of the value of water  The aging workforce/talent attraction and retention Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Training/certification/licensure  Regulatory issues  Water quality  Water treatment

3. Value Message: Small Utilities Satisfaction and Value of AWWA  A majority of small utility members (52%) believe the value of their membership is equal to the cost.  Satisfaction with AWWA is based more on the AWWA experience. Their satisfaction level is lowest among all utility members.  Small utility members are more likely to believe the value of AWWA is equally based on AWWA and the Section (41%).  About 6 in 10 small utility members (61%) believe that AWWA is an indispensable part of their career. This is the lowest percentage compared to medium or large utility members. Indispensability – Most Important per Category  AWWA Standards – with improvements  Member discounts on professional and technical resources – with improvements  Opflow (printed version)  CEU/PDH availability – with improvements  Legislative and regulatory updates  AWWA website 2

4. Value Message: Medium Utilities What they Value Most About AWWA  AWWA Standards  Legislative and regulatory alerts  Information and resources provided by AWWA  Ability to stay current with industry news and information  Sharing of information and best practices  Attending conferences and educational events What they Value Least About AWWA  Sourcebook  Career Center  Only Tap Water Delivers Campaign  Supporting the advocacy work conducted on behalf of the industry  Networking with industry leaders 3 What they Value Most About the Section  CEUs/PDHs  Staying current with local industry news and information  Educational opportunities for employees—especially the Section training What they Value Least About the Section  Local/regional business development opportunities  Volunteer opportunities  Section newsletter Areas of Greatest Professional Concern  Regulation and government oversight  The state of the water and sewer infrastructure  The aging workforce/talent attraction and retention  Capital costs and availability  The lack of public understanding of the value of water Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Regulatory issues  Utility finances  Utility management and leadership  Water quality

5. Value Message: Medium Utilities Satisfaction and Value of AWWA  A majority of medium utility members (54%) believe the value of their membership is equal to the cost.  Satisfaction with AWWA is based more on the AWWA experience.  About half of medium utility members believe the value of AWWA is equally based on AWWA and their Section (49%).  About three-quarters of medium utility members (76%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards – with improvements  Member discounts on professional and technical resources – with improvements  Opflow (printed version)  CEU/PDH availability – with improvements  Legislative and regulatory updates – with improvements  AWWA website 4

6. Value Message: Large Utilities What they Value Most About AWWA  AWWA Standards  Information and resources provided by AWWA  Legislative and regulatory alerts  Ability to stay current with industry news and information  Sharing of information and best practices  Attending conferences and educational events What they Value Least About AWWA  Individual membership associated with the organizational membership  Career Center  Sourcebook  Website with member-only content  Supporting the advocacy work conducted on behalf of the industry  Networking with peers 5 What they Value Most About the Section  Section conferences and training events  Local/regional networking and knowledge sharing  Educational opportunities for employees—especially the Section Annual Conference What they Value Least About the Section  Local/regional business development opportunities  Volunteer opportunities  Section newsletter Areas of Greatest Professional Concern  The aging workforce/talent attraction and retention  The lack of public understanding of the value of water  The state of the water and sewer infrastructure  Declining water demands  Energy demand/use/costs Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Utility management and leadership  Utility finances  Water quality  Sustainability

7. Value Message: Large Utilities Satisfaction and Value of AWWA  A majority of large utility members (44%) believe the value of their membership is equal to the cost, but 40% believe it exceeds the cost of membership.  Large utility members are the most satisfied with their member experience – both AWWA and Section experiences compared to their smaller counterparts. Satisfaction with AWWA is more likely based more on the Section experience.  Large utility members are more likely to believe the value of AWWA is equally based on AWWA and the Section (50%).  About 9 in 10 large utility members (91%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards  Member discounts on professional and technical resources  Opflow (printed version) and Journal AWWA (printed version)  CEU/PDH availability  Legislative and regulatory updates  AWWA website 6

8. Value Message: Service Providers What they Value Most About AWWA  Information and resources provided by AWWA  AWWA Standards  Periodical subscriptions  Attending conferences and educational events  Ability to stay current with industry news and information  Networking with industry leaders What they Value Least About AWWA  Career Center  Volunteer opportunities  Supporting the advocacy work conducted on behalf of the industry  Developing and advancing the careers of their employees  Demonstrating the organization’s commitment to the profession and public health 7 What they Value Most About the Section  Exhibit/sponsorship opportunities  Local/regional networking and knowledge sharing  Staying current with local industry news and information  Section Annual Conference What they Value Least About the Section  Educational opportunities for employees  CEUs/PDHs  Volunteer opportunities  Section newsletter Areas of Greatest Professional Concern  The state of the water and sewer infrastructure  Capital costs and availability  The lack of public understanding of the value of water  Regulation and government oversight  The aging workforce/talent attraction and retention Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Water treatment  Regulatory issues  Wastewater  Water quality

9. Value Message: Service Providers Satisfaction and Value of AWWA  A majority of service provider members (61%) believe the value of their membership is equal to the cost.  Overall, service provider members are highly satisfied with AWWA. Their satisfaction is based more on the AWWA experience.  Service provider members are more likely to believe the value of membership is obtained through AWWA (64%).  60% of service provider members indicate that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards – with improvements  AWWA Annual Conference and Exposition (ACE) – with improvements  Journal AWWA (printed version)  CEU/PDH availability – with improvements  Member discounts on professional and technical resources  AWWA website  AWWA advocacy efforts  Member discounts on advertising, exhibit and sponsorship opportunities – with improvements 8

10. Value Message: Grade 02 – Active Individuals What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  The availability of CEUs/PDHs from AWWA  Staying current with news and information about the water industry  Attending conferences and educational events  Sharing information and best practices What they Value Least About AWWA  Website with members-only content  Career Center  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 9 What they Value Most About the Section  The local networking and information sharing  Staying current on local news for the industry  Section conferences and training, especially the Section Annual Conference What they Value Least About the Section  Most are not very active in their Section  Volunteer opportunities  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  The state of the water and sewer infrastructure  The lack of public understanding of the value of water  Regulation and government oversight  Capital costs  The aging workforce Areas of Greatest Professional Interest  Infrastructure  Water treatment  Water quality  Regulatory issues  Distribution

11. Value Message: Grade 02 – Active Individuals Satisfaction and Value of AWWA  AWWA membership value overall is considered equal to the amount paid in dues  Satisfaction with AWWA is based more on the AWWA experience  The value of the AWWA membership is based more on AWWA  Dues are typically paid by their employer, making them less cost conscious.  About two-thirds (64%) believe that AWWA is an indispensable part of their career Indispensability – Most Important per Category  AWWA Standards – with improvements  Young Professional and Student activities at Section events – with improvements  Member discounts on professional and technical resources – with improvements  Journal AWWA (printed version)  CEU/PDH availability – with improvements  AWWA advocacy efforts  AWWA website 10

12. Value Messages: Grade 04 – Active Individuals Affiliated with Utility/Service Provider What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  Availability of CEUs/PDHs from AWWA  Staying current with industry news and information  Sharing best practices and information  Attending conferences and educational events What they Value Least About AWWA  Website with members-only content  Career Center  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 11 What they Value Most About the Section  They are the most likely to find value in their Section membership  Local networking and information sharing  Staying current on local news for the industry  Section conferences and training—specifically the Section training What they Value Least About the Section  Most are not very active in their Section  Volunteer opportunities  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  State of the water and sewer infrastructure  Lack of public understanding of the value of water  Regulation and government oversight  Capital costs and availability  The aging workforce /talent attraction and retention  Running the business is an important part of the psyche for this group. Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Utility management and leadership  Regulatory issues  Water quality  Water treatment

13. Satisfaction and Value of AWWA  AWWA membership value overall is considered equal to the amount paid in dues  Satisfaction with AWWA is based more on the AWWA experience, and the AWWA + Section experience.  They are more likely to value the Section experience compared to others.  The value of the AWWA membership is based more on AWWA  Dues are typically paid by their employer, making them less cost conscious.  About three-quarters (73%) believe that AWWA is an indispensable part of their career Indispensability – Most Important per Category  AWWA Standards – with improvements  Books and media  Journal AWWA (printed version) and Opflow (printed version)  CEU/PDH availability  AWWA advocacy efforts  AWWA website 12 Value Messages: Grade 04 – Active Individuals Affiliated with Utility/Service Provider

14. Value Messages: Grade 06 – Operators/Administrators What they Value Most About AWWA  Resources and information  Periodicals provided by AWWA  The availability of CEUs/PDHs  Staying current with industry news and information  Attending conferences and educational events  Sharing information and best practices What they Value Least About AWWA  Website with members-only content  Volunteer opportunities  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 13 What they Value Most About the Section  They are the most active within their Sections  CEUs/PDHs  Staying current on local news for the industry  Section conferences and training—specifically the Section training What they Value Least About the Section  Most are not very active in their Section, but they are more active than counterparts in other membership grades.  Volunteer opportunities  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  State of the water and sewer infrastructure  Lack of public understanding of the value of water  The aging workforce  Regulation and government oversight  Capital costs Areas of Greatest Professional Interest  Water quality  Water treatment  Training/certification/licensure  Infrastructure replacement and renewal  Regulatory issues

15. Satisfaction and Value of AWWA  AWWA membership value overall is considered equal to the amount paid in dues  Satisfaction with AWWA is based more on the AWWA experience.  The value of the AWWA membership is more likely based equally on their experience with AWWA and their Section.  Dues are typically paid by their employer.  About two-thirds (66%) believe that AWWA is an indispensable part of their career Indispensability – Most Important per Category  AWWA Standards – with improvements  Young Professional and Student activities at Section events – with improvements  Member discounts on professional and technical resources – with improvements  Opflow (printed version)  CEU/PDH availability – with improvements  AWWA advocacy efforts  AWWA website 14 Value Messages: Grade 06 – Operators/Administrators

16. Value Messages: Grade 10 – Life What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  Section membership  Staying current with industry news and information  Attending conferences and educational events  Sharing information and best practices  Networking with peers What they Value Least About AWWA  Website with members-only content  Career Center  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 15 What they Value Most About the Section  Local/regional networking and knowledge sharing  Section conferences and training—specifically the Section Annual Conference  Staying current on local news and information for the industry What they Value Least About the Section  Most are not very active in their Section  Volunteer opportunities  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  State of the water and sewer infrastructure  Lack of public understanding of the value of water  Regulation and government oversight  The aging workforce/talent attraction and retention  Capital costs Areas of Greatest Professional Interest  Infrastructure replacement and renewal  Water treatment  Regulatory issues  Water quality  Water reuse

17. Satisfaction and Value of AWWA  AWWA membership value is considered greater than the amount paid in dues.  Satisfaction with AWWA is based more on the AWWA experience and the AWWA + Section experience.  The value of the AWWA membership is based more on their AWWA experience.  Dues are typically paid by their employer.  About three-quarters (76%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards  Books and media  Opflow (printed version) and Journal AWWA (printed version)  CEU/PDH availability – with improvements  AWWA advocacy efforts  AWWA website 16 Value Messages: Grade 10 – Life

18. Value Messages: Grade 14 – Students What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  Career Center  Staying current with industry news and information  Developing and advancing their career  Attending conferences and educational events What they Value Least About AWWA  Website with members-only content  Volunteer opportunities  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 17 What they Value Most About the Section  Local/regional networking and knowledge sharing  Staying current on local news and information for the industry  Educational opportunities – especially the Section Annual Conference What they Value Least About the Section  Most are not very active in their Section  Local/regional business development opportunities  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  Lack of public understanding of the value of water  Water supply and scarcity  State of the water and sewer infrastructure  Energy demand/use/costs  Regulation and government oversight Areas of Greatest Professional Interest  Water quality  Water treatment  Water reuse  Sustainability  Wastewater

19. Satisfaction and Value of AWWA  AWWA membership value is considered equal to the amount paid in dues.  Satisfaction with AWWA and the Section is lowest among this grade.  Their level of satisfaction is based more on the AWWA experience and the AWWA + Section experience.  The value of the AWWA membership is based more on their AWWA experience.  They typically pay their dues with personal funds and are cost conscious.  Just over half (57%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards  Young Professional and Student activities at Section events – with improvements  Member discounts on professional and technical resources – with improvements  Journal AWWA (electronic version) – with improvements  Member discounts on educational opportunities – with improvements  Drinking Water Week Resources  AWWA website – with improvements 18 Value Messages: Grade 14 – Students

20. Value Messages: Young Professionals – Ages 35 and younger What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  Availability of CEU/PDH  Staying current with industry news and information  Attending conferences and educational events  Developing and advancing their career What they Value Least About AWWA  Website with members-only content  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 19 What they Value Most About the Section  Local/regional networking and knowledge sharing  Staying current on local news and information for the industry  Section conferences and training events – especially the Section Annual Conference What they Value Least About the Section  Most are not very active in their Section  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  State of the water and sewer infrastructure  Lack of public understanding of the value of water  Water supply and scarcity  Capital costs and availability  Regulation and government oversight Areas of Greatest Professional Interest  Water treatment  Water quality  Infrastructure replacement and renewal  Sustainability  Water reuse

21. Satisfaction and Value of AWWA  AWWA membership value is considered equal to the amount paid in dues.  Their level of satisfaction is based more on the AWWA experience and the AWWA + Section experience.  The value of the AWWA membership is based more on their AWWA experience.  Dues are typically paid by their employer.  More than half (58%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards  Young Professional and Student activities at Section events – with improvements  Member discounts on professional and technical resources – with improvements  Journal AWWA (electronic version)  Member discounts on educational opportunities – with improvements  AWWA advocacy efforts  AWWA website – with improvements 20 Value Messages: Young Professionals – Ages 35 and younger

22. Value Messages: Academics – Students/Professors What they Value Most About AWWA  Resources and information provided by AWWA  Periodicals provided by AWWA  Section membership  Staying current with industry news and information  Attending conferences and educational events  Sharing information and best practices What they Value Least About AWWA  Website with members-only content  Sourcebook  Supporting the advocacy work conducted on behalf of the industry  Serving in a leadership role 21 What they Value Most About the Section  Local/regional networking and knowledge sharing  Staying current on local news and information for the industry  Section conferences and training events – especially the Section Annual Conference What they Value Least About the Section  Most are not very active in their Section  Exhibit/sponsorship opportunities Areas of Greatest Professional Concern  State of the water and sewer infrastructure  Lack of public understanding of the value of water  Water supply and scarcity  Capital costs and availability  Regulation and government oversight Areas of Greatest Professional Interest  Water treatment  Water quality  Infrastructure replacement and renewal  Sustainability  Water reuse

23. Satisfaction and Value of AWWA  AWWA membership value is considered equal to the amount paid in dues.  Their level of satisfaction is based more on the AWWA experience.  The value of the AWWA membership is based more on their AWWA experience.  Membership dues are typically paid entirely with personal funds.  Almost 6 in 10 (59%) believe that AWWA is an indispensable part of their career. Indispensability – Most Important per Category  AWWA Standards  Young Professional and Student activities at Section events – with improvements  Member discounts on professional and technical resources – with improvements  Journal AWWA (electronic version) – with improvements  Member discounts on educational opportunities – with improvements  AWWA advocacy efforts  AWWA website 22 Value Messages: Academics – Students/Professors