1. Family Engagement Page Heat Map, Click Map Jan 12-19, 2016 http://www.ed.gov/family-and-community-engagement

2. HEAT MAP  About 8 days of traffic  1,000 visits  938 clicks Test date: Jan 12-19, 2016 GA PAGEVIEWS  About 155 pageviews per day  Average time on page: 1:58  Bounce rate: 56.29%

3. CLICK MAP  About 8 days of traffic  1,000 visits  938 clicks Test date: Jan 12-19, 2016 GA PAGEVIEWS  About 155 pageviews per day  Average time on page: 1:58  Bounce rate: 56.29%

4. SUMMARY  The framework links are popular and average about 11 clicks per day.  The Tools and Support tabs are also popular and combined average about 10 clicks per day.  The Family and Community Engagement link in the right nav and the Search box, both about 3 clicks per day. Test date: Jan 12-19, 2016

5. SUMMARY  Overall, links in the Parents and Families Tool and Support tab received 21.0% of all clicks. However, many links received 5 or fewer clicks.  The links behind the other tabs didn’t do well (19 and 15 clicks).  So while users seem to understand tabs for navigation, they didn’t seem to like their options. Test date: Jan 12-19, 2016

6. TOP CLICKS 1.framework -- 47 clicks, 5.4% 2.Schools and Educators (tab) -- 40 clicks, 4.6% 3.Family Engagement… Framework -- 39 clicks, 4.5% 4.Communities (tab) -- 30 clicks, 3.5% 5.Search box -- 27 clicks, 3.1% 6.Family and Community (nav) -- 27 clicks, 3.1% 7.Bridge the Word Gap -- 25 clicks, 2.9% Test date: Jan 12-19, 2016

7. CONTENT AREAS  What’s New and “framework” link – 149 clicks, 15.9% of all clicks – framework -- 47, 5.4% What’s New – Start Now... -- 10, 1.0% – Bridge Word Gap -- 25, 2.7% – Set of Family Rights -- 21, 2.1% ( español -- 1, 0.1%) – Secretary’s Remarks... -- 6, 0.6% – Family Engagement... Framework -- 39, 4.5% Test date: Jan 12-19, 2016

8. CONTENT AREAS  Tool and Support tabs – 81 clicks, 8.7% of all clicks – Parents and Families -- 11, 1.2% – Schools and Educators -- 40, 4.6% – Communities -- 30, 3.5% Test date: Jan 12-19, 2016

9. CONTENT AREAS  Parents and Families Links in Tool and Support tabs – 197 clicks, 21.0% of all clicks Top Links – Parent Power -- 20, 2.1% – Parent and Information Resource Centers... -- 19, 2.0% – Improving Basic Programs... - - 17, 1.7% – FERPA... -- 15, 1.6% – Helping Your Child Succeed... -- 15, 1.6% Test date: Jan 12-19, 2016

10. CONTENT AREAS  Parents and Families Links in Tool and Support tabs – 197 clicks, 21.0% of all clicks  However, a handful of links received no clicks: – Importance of physical activity and teen health – Learn more about addiction – Adolescent health – Learn about teen development – Distracted driving – Devices and sleep disturbance  Many links got 5 of fewer clicks Test date: Jan 12-19, 2016

11. CONTENT AREAS  Schools and Educators Links in Tool and Support tabs – 19 clicks, 1.9% of all clicks  However, very few of the links received clicks – Toolkit of Resources... -- 7 clicks, 0.7% – Dual Capacity PDF -- 5 clicks, 0.5% – Partners in Education... -- 3 clicks, 0.3% – Image Dual Capacity-Building -- 2 clicks, 0.2% – Head Start Parent -- 1 clicks, 0.1% – Center for Parent Information -- 1 clicks, 0.1% Test date: Jan 12-19, 2016  Communities Links in Tool and Support tabs – 15 clicks, 1.5% of all clicks  All the links received clicks, but not many – Handbook on Family and Community... -- 6 clicks, 0.6% – 21st Century Community Learning... -- 3 clicks, 0.3% – Touching Base Newsletter -- 2 clicks, 0.2% – Engaging Families Newsletter -- 2 clicks, 0.2% – Center for Faith-based... -- 1 clicks, 0.1% – Promise Neighborhoods -- 1 clicks, 0.1%

12. CONTENT AREAS  State Information – 95 clicks, 10.1% of all clicks Test date: Jan 12-19, 2016

13. CONTENT AREAS  Covers and Logos – 37 clicks, 3.9% of all clicks – Parent checklist -- 14, 1.5% – Spanish Parent checklist -- 6, 0.6% – Parents rights (not a link) - - 13, 1.4% – Find Your Parent Center -- 4, 0.4% Test date: Jan 12-19, 2016

14. THOUGHTS Test date: Jan 12-19, 2016  Reducing the size of the top image and including valuable content to this area would help the page.

15. THOUGHTS Test date: Jan 12-19, 2016  Reducing the size of the top image and including valuable content to this area would help the page.  Users are clicking on tabs, but not on what’s behind them. Maybe they expect something different?

16. THOUGHTS Test date: Jan 12-19, 2016  Reducing the size of the top image and including valuable content to this area would help the page.  Users are clicking on tabs, but not on what’s behind them. Maybe they expect something different?  Removing low-clicks links would streamline the page.