1. CROSS MEDIA CONVERGENCE IN DARK KNIGHT RISES AND INBETWEENERS MOVIE

2. ABOVE THE LINE AND BELOW THE LINE Above the line Is aimed at everyone Below the line is aimed at a niche (Geeks, comic-con)

3. CROSS MEDIA CONVERGENCE “cross media convergence” ensures that the film reaches the widest possible audience. Dark knight action figures were done by Mattel – Below the line Dark knight costumes were below the line – for fans to dress up in, for conventions DVD was above the line – for everyone else Social networking below the line – because only the niche audience will want extra information from the film Website below the line - because only the niche audience will want extra information from the film Conventions – comic con – below the line

4. THE INBETWEENERS Synergy on channel 4, there was a competition held on behalf of the film ‘InBetweeners’. This Inbetweeners Movie DVD competition linked in with synergy because the film company paired up with Samsung to produce the Samsung Galaxy Tablet 10.1 as a prize, but the film company also paired up with merchandise companies, to promote one of the t-shirts shown on the film. ‘The Pussay Patrol.’ – Below the line On the BBC news, it was revealed that around the Christmas season, the Inbetweeners Yearbook would be released by Century Books. The date that the Yearbook was released was the 29th of September 2011. – Below the line Another book was released by the Century Books which worked with the film company of the Inbetweeners revealed to be the Inbetweeners Script book. – Below the line

5. DVD – above the line – because people would buy it to watch the film, or gift it to someone. Social networking below the line – because only the niche audience will want extra information from the film Website below the line - because only the niche audience will want extra information from the film