1. Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014

2. Why do rich people give? What do rich people give to? How do I attract rich donors? Overview

3. Because it enriches their lives Because they feel they can afford to Because they care about something Because they’re asked Why? Source: Richer Lives (Breeze & Lloyd, 2013)

4. What do all donors give to? How are richer donors different? What?

5. What: All Donors Source: UK Giving 2012, NCVO/CAF

6. What: Major Donors Sources: 2012 Million Pound Donors Report & Richer Lives (Breeze & Lloyd, 2013)

7. Play the long game Get donors involved Show leverage opportunities Be professional How? Source: Richer Lives (Breeze & Lloyd, 2013)

8. Thank You E.Hogg@kent.ac.uk