1. Weatherization “Messaging” Ideas & Practices for State Networks NASCSP Mid-Winter Conference March 2, 2012

2. WE NEED TO TAKE CHARGE OF OUR MESSAGE EVERY Weatherization job should be a SUCCESS STORY State Weatherization Office and State CAA Association must be partners in messaging – both offices must have a “point person” to coordinate the message and activity State Weatherization Office can provide technical assistance via program metrics, diagnostics & data

3. TOOL EXAMPLES : Best Practice Examples – coordinate with training centers and network members Utilize Congressional District and Energy Burden Data such as available in: www.homeenergyaffordabilitygap.com Local agencies must be encouraged to track/record success story data for use by state partners used in messaging WV WAP Beulah Sisk Success Example: http://www.waptac.org/data/files/website_docs/recovery_act/success_stories/wv/wv_case_wap_success_beulahsisk_0310.pdf

4. MORE TOOL EXAMPLES: Joint sponsorship of one day “Energy Forum” to discuss & highlight low-income energy issues in the state Invite external energy partners Invite Media – excellent press event to raise awareness of the issues and Weatherization success. Utilize State WAP PAC Bring in affinity partners, i.e.:  AARP  Council of Churches

5. ON-SITE TECHNICAL DEMOS: State WAP Office and State CAA Partnership staff message ‘point person’ to strategically identify and plan On-Site Focused Technical Weatherization Demonstrations. State WAP Office provide technical facts and data & on-site coordination State CAA Partnership coordinate media and invitations to policymakers Excellent Site Demo Planning Kit available on WAPTAC: http://www.waptac.org/data/files/website_docs/public_information/weatherization_day/nascsp_wx%20demonstration%20kit_final_2011_20110812t103748.pdf

6. EXTERNAL PARTNERSHIPS State WAP Office and State CAA Partnership staff can enhance support of WX through:  Utility-WAP partners, including Home Performance w Energy Star activity utility companies may sponsor  Public Health providers & healthy home promotional aspects of WAP  Advance planning for Weatherization Day events throughout October & November- AND a strategic summer event  Website WAP showcase materials & WAP Fact Sheets on both State WAP and State CAP locations

7. For Additional Information contact: Lisa Kesecker Energy Design & Services Consultant to NASCSP WX+ Healthy Homes Initiative 536 Cunningham Woods Drive Moorefield, WV 26836 Lisa.EDS@hardynet.com