1. Public Relations Could this be the career for you?

2. About Us Laura Daronatsy National President Victoria Lewis Vice President of Advocacy Josh Gordon Vice President of Member Services Heather Harder Immediate Past President

3. About Us The Public Relations Student Society of America (PRSSA) is a pre-professional organization for college students interested in public relations and communications.

4. About YOU

5. “Public Relations” What do you think it means?

6. Public Relations, Defined “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – PRSA

7. Do you enjoy…. Writing Networking Telling stories Offering advice Reading the news Solving problems Using social media Organizing events Learning Public speaking Building relationships Creating Researching

8. Six Principles of PR What does this have to do with public relations?

9. Six Principles of PR 1. All about relationships

10. Six Principles of PR 1. All about relationships 2. Deals with facts, not fiction

11. Six Principles of PR 1. All about relationships 2. Deals with facts, not fiction 3. Connection between organizations and their publics

12. Six Principles of PR 1. All about relationships 2. Deals with facts, not fiction 3. Connection between organizations and their publics 4. Uses social sciences

13. Six Principles of PR 1. All about relationships 2. Deals with facts, not fiction 3. Connection between organizations and their publics 4. Employs social sciences 5. Obligation to foresee problems and solve them when they arise

14. Six Principles of PR 1. All about relationships 2. Deals with facts, not fiction 3. Connection between organizations and their publics 4. Employs social sciences 5. Obligation to foresee problems and solve them when they arise 6. Service-oriented

15. Six Principles of PR Regardless of your career, will you expect to come into contact with: – Relationships? – Facts? – Communication? – Solving problems? – Service?

16. Launching Your Career

17. Want a job in… Nonprofit Entertainment Automotive Travel/Touris m Education Public Affairs Fashion Sports Finance Healthcare Engineering Technology Food Government Music Corporate Agency

18. Social Media: Do’s and Don’ts Don’t post anything you wouldn’t want a boss or teacher to see –Security functions aren’t enough Do create a positive personal brand

19. Start Getting Experience You can start determining what you want to do now –Job shadow days –Talk with professionals you know –Volunteer

20. Join PRSSA! Berry College Clark Atlanta University Columbus State University Georgia College & State University Georgia Southern University Georgia State University Kennesaw State University Savannah State University University of Georgia University of West Georgia Valdosta State University

21. Connect With Our National Committee Laura Daronatsy National President @LauraDaronatsy ldaronatsy@gmail.com Victoria Lewis Vice President of Advocacy @VictoriaKLewis LewisVictoriaK@gmail.co m Josh Gordon Vice President of Member Services @_JoshGordon Jcgordon2@liberty.edu Heather Harder Immediate Past President @HeathHarder HeatherLHarder@gmail.com @PRSSANationalPRSSA National@PRSSANational

22. Questions? Thank You!