2. In other words… Practice what you preach! Fulfill your promise Follow the golden rule (DWYSYWD) Actions should align with words and promises

3. Different areas of study; all use organizational communication How so? Consider: Public Relations, Marketing, Human Resources Department, Production Team Remember Theory Example: Systems Theory (Interdependence)

4. Important Factors Importance of “bird’s-eye view of the total enterprise” (p. 300) Can help with organizational effectiveness, productivity, and communication ‘Open dialogue and continuous learning’ (p. 300) Strategic thinking Strategic positioning

5. Strategic Positioning Creation of unique strategy; clearly communicate to internal and external publics Strategy must match practices Developing strategy Often “begins with the founder’s personal experience or intuition about the potential demand for a product or service” (p. 303) Research ‘target market, business environment, existing competition’ (p. 303); tied to environmental/boundary spanners? Consider factors such as: demand, public response, ways to communicate the strategy Strategy as compelling story; role of consumers in creating narrative? Different motivations for strategies (e.g. competitive/cheapest, stress specific parts, create niche, new product)

6. Examples: What is the strategy? Buffalo Wild Wings Poo-Pourri Toilet Spray Dollar Shave Club Toms Role of organizational communication?

7. Additional Factors (revisiting) Role of global economy Role of technology Revisiting strategy (continuously) Being adaptable Set strategy…..see if it aligns with various elements of the organization and its practices McKinsey & Company’s 7-S model Individuals/Organizational members Growing importance of Human Resources department Targeted selection, performance management, training/development