1. Argumentation/ Persuasion

2. Learning Targets I can…  use language choices and rhetorical devices to evaluate a speaker’s purpose.  explain how the speaker’s language choices and use of evidence/ rhetorical devices affects the meaning of their message.  evaluate the validity of a speaker’s position based on the logic of his/her argument.  create an argument that addresses a target audience and achieves a purpose.

3. To get you thinking:  Has anyone ever changed your way of thinking by arguing their point? What about their argument made you change your mind?  What are some of the most memorable commercials? What makes them stick with you and how do you decide they are worth your time?  Do you blindly accept sales pitches for products/ideas without thinking and evaluating them?

4. Purpose for Argumentation/ Persuasion  To get someone to do something  To get someone to believe something  To get someone to change his/her mind

5. Persuasion vs. Argument  Argumentative writing: -contains objective language -is based on solid facts and evidence -is free of personal bias/ emotions  Persuasive writing: -contains subjective langauge -is rooted in illogical evidence -relies on the credibility of the writer

6. Evidence for a successful argument includes:  Data  Facts  Documented history  First-hand observations or experiences  Information from reliable sources  Information from expert interviews

7. An argument has…  LOGICAL APPEAL  A statement of position (purpose) at the beginning  Logical sequencing  Evidence throughout the body to support the purpose  A counterargument and rebuttal  A strong conclusion that restates the purpose and makes a call to action/suggests a new way of thinking. -Using a summary conclusion is like telling a reader they are inattentive or slow at grasping the idea. That’s not nice!

8. Persuasive writing includes:  ETHICAL and EMOTIONAL APPEAL  Propaganda (bandwagon, glittering generalities, name- calling, transfer, testimonial) Look at your Terminology Handout for definitions to these terms!  An attention-grabbing introduction that identifies the purpose and the writer’s position  Support for the purpose (generally ethical/emotional appeal, but logical appeal is acceptable and encouraged!)  Easy to follow sequencing that includes a counterargument and rebuttal  A conclusion that restates the purpose while prompting a response from the reader.

9. Key terms that are in argumentative and persuasive writing:  Rhetorical devices -rhetorical questions -parallel structure -allusion  Connotation  Denotation  Tone  Mood Look to your Terminology Handout for definitions!

10. Both argumentative and persuasive writing  Consider their target audience, their interest, and use appropriate language for the audience.  Establish credibility, explaining the extent of their experience, knowledge, and expertise on the subject. How would I pitch my used Corolla differently to students in comparison to their parents?

11. Main idea  There is a lot of overlap between argumentative writing and persuasive writing  The key idea to remember is that argumentative writing is rooted in logic, contains evidence and is objective, while  Persuasive writing is filled with illogical evidence, emotion, ethical appeal, and is subjective.