1. Future Trends : Parallel Universes for Prevention Protection & Provision www.annimac.com.au www.annimac.com.au Trends of Change : Annimac Generational Differences Futurist

3. Rate of Change  15 minutes - new technology  15 days - new product / service  15 seconds - new web site Change we experience in one day Our Grandparents had in one year Younger means faster everything

5. Driving the speed of change Technology : by 2020 70 % of job types do not exist now 80 % of technology not thought of yet

6. Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper of people Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exist in 2003

8. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

10. Socio Demo Trends Gap Haves & Have Nots widening technology - access & skill Rural WA gap widening technology disadvantaged male suicide : youth & over 50 women using technology women managing agribiz succession chaos communities disappearing - corporatisation old social structures breaking down

12. Baby Boomers 45 - 60 Married or divorced Empty nesters Retired or part time workers Downsizing lives Set relationships Sense of community Material status Male Identity from job Medium term planners Travellers or homebodies Seek new safe experiences Security conscious Health conscious Defer to authority Love/hate change

14. Single Childless Net Dating Mobile Renters Mobile nfa Renters Varied lifestyles Materialism assumed Global i.d. Short term planners Multi careers SOHO Risk takers Fast decisions Environmental values Defer to heroes Personal journey Expect & accept change Generation Xers 30 – 45

16. DotComs 15 – 30 Temporary pairing Group socialising No careers Own path Parental home Global i.d. Internet relationships Non consumers I.d. from activity Wired Immediacy Multi channeled Multi actions Planetary group mission Cluetrain Manifesto Temporary deference Need & welcome change

18. Ferals 0 – 15 No patterns Wired into global village Global momentary limitless relationships Global i.d from self values Parental home Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Very immediate & long term views No deference Respect when needed Live change & ignore barriers

20. Summary : Parallel Universes  rapid rate of change  gaps widening  major shift to people values  major shift by corporate cultures  focus on relationships  options Work / Life styles  individual responsibility  young leading change  healthy sustainability coming.

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