1. Apple Logo JACOB MONN AND IAN MEIER

2. History The Newton Crest (1976 – 1977): Isaac Newton sitting under an apple tree. Rainbow (1977 – 1998): Rainbow apple with a bite taken out of it. Monochrome (1998 – 2001): A blacked out version of the rainbow logo. Aqua (2001 – 2007): Changed the black color to a clear blue. Chrome (2007 – current): A refined chrome version.

3. First Apple logo

4. Urban legends There was a theory about Apple’s logo being a tribute to the mathematician Alan Turing and his contributions to coding. Turing’s death was due to cyanide poisoning from an apple. The theory states that Steve Wozniak and Steve Jobs made the logo an apple with a bite out of it in reference. The first Apple logo depicts Newton sitting under an apple tree. The apple in the tree is highlighted, perhaps suggesting Apple’s early approach to simplicity.

5. Apple’s logo and digital technology Apple has secured a loyal fan base by using evangelist marketing (word of mouth) Each product released creates a buzz (O’Grady, 41) Apple as a status symbol Apple made each release an event/experience Apple has taken the logo and integrated it into their product design. The trademark is the sleek design of their products rather than a colorful logo.

6. Products iPhone Computers Software: Logic Pro X, Final Cut Pro X iTunes Apple Watch iPad

7. Discussion questions Apple’s loyal following: Does Apple create the buzz through marketing? Or do the customers create the buzz? If you notice, the span of years between the change of there logo’s. What’s your opinion on why they kept the rainbow apple for 21+ years? The others logo’s lasted a year to less then ten. When you look at the cell phones or tablets. Does the apple stand out or do you notice it? If you had the chance to make the next logo for the company. What would it be?

8. Works cited "Did Alan Turing Inspire the Apple Logo?" Mental Floss. N.p., 1 June 2015. Web. 18 Nov. 2015. O'Grady, Jason D. "Chapter 3: Historical Context." Apple Inc. Westport, CT: Greenwood, 2009. 41. Print. (https://books.google.com/books?id=BL7HpqQvU34C&printsec=frontcover#v=onepage&q&f=fal se)https://books.google.com/books?id=BL7HpqQvU34C&printsec=frontcover#v=onepage&q&f=fal se "Apple - Press Info - Product Images & Info." Apple - Press Info - Product Images & Info. N.p., n.d. Web. 18 Nov. 2015.