1. Healthy Students Toolkit Heat Map, Click Map Jan 15-20, 2016 http://www2.ed.gov/admins/lead/safety/healthy-students/index.html

2. HEAT MAP  About 6 days of traffic  2,000 visits  1,293 clicks Test date: Jan 15-20, 2016 GA PAGEVIEWS  About 438 pageviews per day  Average time on page: 2:14  Bounce rate: 61.56%

3. CLICK MAP  About 6 days of traffic  2,000 visits  1,293 clicks Test date: Jan 15-20, 2016 GA PAGEVIEWS  About 438 pageviews per day  Average time on page: 2:14  Bounce rate: 61.56%

4. TOP CLICKS 1.PDF link -- 271 clicks, 21.0% 2.Joint Letter -- 132 clicks, 10.2% 3.2 (pub nav) -- 98 clicks, 7.6% 4.Promote Healthy School Practices... -- 95 clicks, 7.3% 5.Provide or Expand Services... -- 56 clicks, 4.3% 6.Provide and Expand... -- 52 clicks, 4.0% 7.Print this page -- 45 clicks, 3.5% 8.Help Eligible Students... -- 39 clicks, 3.0% Test date: Jan 15-20, 2016

5. CONTENT AREAS The top two links received 403 clicks, 31.2% of all clicks  Joint Letter -- 132 clicks, 10.2%  PDF link -- 271 clicks, 21.0% There were two PDF links: – Download the Healthy Students, Promising Futures toolkit here – 253, 19.6% – PDF (746 KB) – 18, 1.4% – Note: when the PDF link was changed, PDF (746 KB) was the page’s top click with over 30% of clicks. Test date: Jan 15-20, 2016

6. CONTENT AREAS The 5 Opportunities links received 275 clicks, 21.2% of all clicks  Help Eligible Students... -- 39 clicks, 3.0%  Provide, Expand Reimbursable... -- 52 clicks, 4.0%  Provide or Expand Services... -- 56 clicks, 4.3%  Promote Healthy School Practices... -- 95 clicks, 7.3%  Build Local Partnerships... -- 33 clicks, 2.6% Test date: Jan 15-20, 2016

7. CONTENT AREAS Of the 5 Opportunities link clicks, 35% (95 clicks) were on one link  Help Eligible Students... -- 39 clicks, 3.0%  Provide, Expand Reimbursable... -- 52 clicks, 4.0%  Provide or Expand Services... -- 56 clicks, 4.3%  Promote Healthy School Practices... -- 95 clicks, 7.3%  Build Local Partnerships... -- 33 clicks, 2.6% Test date: Jan 15-20, 2016

8. CONTENT AREAS The pub navigation links received 171 clicks, 13.2% of all clicks  1 -- 1 clicks, 0.1%  2 -- 98 clicks, 7.6%  3 -- 13 clicks, 1.0%  >> -- 14 clicks, 1.0%  Print this page -- 45 clicks, 3.5% Test date: Jan 15-20, 2016

9. THOUGHTS  The PDF (271) and letter (132) links were successful, regardless of their link labels. Test date: Jan 15-20, 2016

10. THOUGHTS  The PDF (271) and letter (132) links were successful, regardless of their link labels.  The pub nav 2 (98) got more clicks than the most popular Opportunity link (95). Test date: Jan 15-20, 2016

11. THOUGHTS  The PDF (271) and letter (132) links were successful, regardless of their link labels.  The pub nav 2 (98) got more clicks than the most popular Opportunity link (95).  The pub navigation has 11 characters/spaces and got 126 clicks. The Opportunity links have 415 characters/spaces and got 275 clicks. Test date: Jan 15-20, 2016