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Healthy Students Toolkit Heat Map, Click Map Jan 15-20, 2016 http://www2.ed.gov/admins/lead/safety/healthy-students/index.html
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HEAT MAP About 6 days of traffic 2,000 visits 1,293 clicks Test date: Jan 15-20, 2016 GA PAGEVIEWS About 438 pageviews per day Average time on page: 2:14 Bounce rate: 61.56%
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CLICK MAP About 6 days of traffic 2,000 visits 1,293 clicks Test date: Jan 15-20, 2016 GA PAGEVIEWS About 438 pageviews per day Average time on page: 2:14 Bounce rate: 61.56%
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TOP CLICKS 1.PDF link -- 271 clicks, 21.0% 2.Joint Letter -- 132 clicks, 10.2% 3.2 (pub nav) -- 98 clicks, 7.6% 4.Promote Healthy School Practices... -- 95 clicks, 7.3% 5.Provide or Expand Services... -- 56 clicks, 4.3% 6.Provide and Expand... -- 52 clicks, 4.0% 7.Print this page -- 45 clicks, 3.5% 8.Help Eligible Students... -- 39 clicks, 3.0% Test date: Jan 15-20, 2016
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CONTENT AREAS The top two links received 403 clicks, 31.2% of all clicks Joint Letter -- 132 clicks, 10.2% PDF link -- 271 clicks, 21.0% There were two PDF links: – Download the Healthy Students, Promising Futures toolkit here – 253, 19.6% – PDF (746 KB) – 18, 1.4% – Note: when the PDF link was changed, PDF (746 KB) was the page’s top click with over 30% of clicks. Test date: Jan 15-20, 2016
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CONTENT AREAS The 5 Opportunities links received 275 clicks, 21.2% of all clicks Help Eligible Students... -- 39 clicks, 3.0% Provide, Expand Reimbursable... -- 52 clicks, 4.0% Provide or Expand Services... -- 56 clicks, 4.3% Promote Healthy School Practices... -- 95 clicks, 7.3% Build Local Partnerships... -- 33 clicks, 2.6% Test date: Jan 15-20, 2016
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CONTENT AREAS Of the 5 Opportunities link clicks, 35% (95 clicks) were on one link Help Eligible Students... -- 39 clicks, 3.0% Provide, Expand Reimbursable... -- 52 clicks, 4.0% Provide or Expand Services... -- 56 clicks, 4.3% Promote Healthy School Practices... -- 95 clicks, 7.3% Build Local Partnerships... -- 33 clicks, 2.6% Test date: Jan 15-20, 2016
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CONTENT AREAS The pub navigation links received 171 clicks, 13.2% of all clicks 1 -- 1 clicks, 0.1% 2 -- 98 clicks, 7.6% 3 -- 13 clicks, 1.0% >> -- 14 clicks, 1.0% Print this page -- 45 clicks, 3.5% Test date: Jan 15-20, 2016
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THOUGHTS The PDF (271) and letter (132) links were successful, regardless of their link labels. Test date: Jan 15-20, 2016
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THOUGHTS The PDF (271) and letter (132) links were successful, regardless of their link labels. The pub nav 2 (98) got more clicks than the most popular Opportunity link (95). Test date: Jan 15-20, 2016
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THOUGHTS The PDF (271) and letter (132) links were successful, regardless of their link labels. The pub nav 2 (98) got more clicks than the most popular Opportunity link (95). The pub navigation has 11 characters/spaces and got 126 clicks. The Opportunity links have 415 characters/spaces and got 275 clicks. Test date: Jan 15-20, 2016
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