1. 1 Matakuliah: G0374/Business Writing Tahun: September 2006 Newsletter The Purposes Pertemuan 17

2. 2 The Functions To communicate either internally to staff or externally to customers, prospects or opinion- formers, or sometimes to both categories.

3. 3 Some Considerations Who is this paper designed to reach? What kinds of articles should be featured? What is the budget for the newsletter? What is the appropriate format for the newsletter? How frequently should the newsletter be published? What is the desired approval process for the newsletter?

4. 4 The Format The number and type of pictures. The picture/copy ratio. The need for foreign-language editions. Total circulation. Postage costs.

5. 5 Types of Newsletters The same basic writing skills are needed to write articles for in-house magazines as are needed for writing press release. The following guidelines should be noted: Use reported speech, third person Write in an interesting, readable style Use short sentences and acrisp, snappy style Try to appeal to human interests Be as factual as possible Build the article logically Here is a good article from Nestle News showing correct writing techniques, and you can also see the finished article which appeared in the magazine:

6. 6 Steps in approaching the task Assigning stories. Enforcing deadlines. Assigning photos. Editing copy. Formatting copy. Ensuring on-time publication. Critiquing.

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