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Published byAdam Watkins Modified over 9 years ago
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Chris Corrado David Delk Greg Dell Jaki Dunham
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Blendtec Blenders—Be Funny Will It Blend? The “Will it Blend” series of clips have been viewed more than 60 million times Since this new marketing system, sales have increased 500% Total sales are projected to exceed $40 million
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The Art of Marketing Luck and timing are vital to a successful campaign Not a thoroughly researched area of marketing There are suggestions to success, but not definitive principles Message driven vs. using the product
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MJ Safety Solutions—Tap into current events Video doesn’t have to be funny or entertaining Uses a reality that hits close to home Bullet Resistant Backpack 25,000 hits
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All Natural Maine Root—Find a Partner
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Make Magazine—Be Useful Weekly “How-To” Videos Average viewing of a video: 1 million Advantages Increased attendance at convention Increased magazine subscriptions “Shelf-life” of video
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Moe’s Southwest Grill—Get your customers involved Consumer participation User made ads You Need Moe's
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