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Published byAlexia Bishop Modified over 8 years ago
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THE WEEK THAT WAS WEEK 5
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PEAK FOR THE WEEK COMMENCING 29 th January 2012 (WEEK 5) All demographics experienced a PUT decline YOY with AP 18-39 hardest hit down 8%, AP 25-54 and AP 18-49 down 5%, followed by AP5+, down 4%. Friday night was the only night of the week that experienced PUT growth against AP 5+ recording a 1% lift. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49
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TV ONE HIGHLIGHTS AP 25-54 A good week for TV ONE with both audience and share gains weekly (to 7.9 ratings and 23.3% share). Year on year, both audience & share losses were reported although its off the back of a 3 year high share of 27 in 2011. Friday & Saturday nights showed the highest weekly lift of 27% and 100% respectively as we aired the Rugby Sevens across both nights. Year to date, TV ONE’s average audience is sitting at 7.8, compared to 9.0 in 2011. Five shows are in the top 10 programmes this week. The week’s best buy was Tuesday’s Frozen Planet with a CPT of $484.50 Source: Nielsen TAM Top Programmes for AP 25-54 The Big Bang Theory (R)TV214.3 Frozen PlanetTV ONE13.9 Shortland StreetTV213.4 Motorway Patrol (R)TV211.7 RentersTV211.0 Criminal MindsTV ONE10.2 Billy Connolly's Route 66TV ONE9.9 One NewsTV ONE9.7 The TransporterTV3*9.7 Packed to the RaftersTV ONE9.5
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TV2 HIGHLIGHTS AP 18-39 TV2 gained both audience and share this week up 5% and 6% respectively (to 7.7 rating and 26.6% share). Yearly, both audience and share have experienced losses. Wednesday night experienced the highest weekly lift of 81%, a result of the strong performance from the Big Bang Theory marathon. TV2’s average audiences are sitting at 7.0 compared to 8.5 last year. 8 of the top 10 programmes were on TV2 this week. The week’s best buy was Wednesday’s F.R.I.E.N.D.S with a CPT of $537.50 Source: Nielsen TAM Top Programmes for AP 18-39 The Big Bang Theory (R)TV216.5 Shortland StreetTV214.7 Frozen PlanetTV ONE13.8 Motorway Patrol (R)TV212.5 RentersTV211.7 Wilson Dixon The NZ TourTV210.1 Air WaysTV29.6 Cougar Town (R)TV29.1 Van Wilder Party LiaisonTV29.0 Kalgoorlie Cops (R)TV3*8.6
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For Week 5, tvnz.co.nz Page Impressions are down 1% year on year with Unique Browsers up 5% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 13% year on year, with Unique Browsers growing 23% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sport Entertainment News World News Business
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