1. Social Media Strategy | From What to Why © Ideahaus® All rights reserved. Kevin Popovic, BA, MS Founder & Communications Director of Ideahaus ®

2. Social Media Strategy | What © Ideahaus® All rights reserved.

3. Facebook MySpace LinkedIn Social Media Strategy | Social Networks © Ideahaus® All rights reserved.

4. SlideShare Google PPT SlideWorld Social Media Strategy | PPT Sharing © Ideahaus® All rights reserved.

5. Flickr TweetPhoto Shutterfly Social Media Strategy | Photo Sharing © Ideahaus® All rights reserved.

6. YouTube Vimeo Veoh Social Media Strategy | Video Sharing © Ideahaus® All rights reserved.

7. Ustream Qik Flixwagon Social Media Strategy | Video Streaming © Ideahaus® All rights reserved.

8. Twitter Yammer FriendFeed Social Media Strategy | Micro-Blogging © Ideahaus® All rights reserved.

9. Evite Meetup Facebook Social Media Strategy | Events © Ideahaus® All rights reserved.

10. Delicious Digg StumbleUpon Social Media Strategy | Bookmarking © Ideahaus® All rights reserved.

11. FanBox WidgetBox Widgepedia Social Media Strategy | Widgets © Ideahaus® All rights reserved.

12. GoodSearch Places WikiPedia Social Media Strategy | Miscellaneous © Ideahaus® All rights reserved.

13. WordPress TypePad Blogger Social Media Strategy | Blogging © Ideahaus® All rights reserved.

14. iPhone Blackberry Droid Social Media Strategy | Mobile © Ideahaus® All rights reserved.

15. Social Media Strategy | Satellite Marketing © Ideahaus® All rights reserved.

16. Social Media Strategy | Satellite Marketing © Ideahaus® All rights reserved.

17. Same Challenge | Different Technology The newest technology only compounds the oldest challenge between people of what to say, and how to say it. © Ideahaus® All rights reserved.

18. Social Media Strategy | Why © Ideahaus® All rights reserved.

19. Social Media Strategy | Listen © Ideahaus® All rights reserved. Reply to Trends, Crises and Opportunities.

20. Social Media Strategy | Communicate © Ideahaus® All rights reserved. Increase Brand Awareness, Participation, Reach, Audience and Engagement.

21. Social Media Strategy | Empowering People © Ideahaus® All rights reserved. Promote the Understanding of your people and your cause.

22. Social Media Strategy | Create Community © Ideahaus® All rights reserved. Change from Donation to Relation

23. Social Media Strategy | Create Community © Ideahaus® All rights reserved. Relationships with Families, Consumers, Industry, Media…

24. Social Media Strategy | Social Capital "Investment in social relations with expected returns in the marketplace.” – Nan Lin © Ideahaus® All rights reserved.

25. Social Media Strategy | Social Capital Social Network = Connections Conversations = Social Capital Repeated Conversations = Relationship © Ideahaus® All rights reserved.

26. Social Media Strategy | Sales + Marketing © Ideahaus® All rights reserved. Marketing Creates Opportunity Sales Creates Customer This is still Business

27. Learn More | ideahaus.com/community Articles Audio Presentations Discussions Research kp@ideahaus.com linkedin.com/in/kevinpopovic © Ideahaus® All rights reserved.