1. Recruitment Update Entry 2013 Student Recruitment and Admissions January 2013

2. Recruitment Market Segments: H/EU Undergraduate H/EU Postgraduate Taught Overseas and Islands (OSI) Undergraduate Overseas and Islands (OSI) Postgraduate (Direct and Agency) XJTLU (2+2, 2+2+1, 4+1) Liverpool International Collage (LIC) Foundation Certificate/Graduate Diploma Sponsors The University’s English Language Centre (ELC) Postgraduate Research Recruitment Update E2013

3. H/EU Undergraduate Recruitment E2013 Key Objectives E2013 1.Raise the profile of the University of Liverpool/Grow Enquiries for E2013 - Icon Campaign 2.Grow Open Day registrations by 25% compared with E2012 - 23% 3.50% of Open Day attendees to say they will put Liverpool first - 41% with 87% more likely to apply, up from 81% for 2012 4.Restore growth in applications for E2013 5.Increase applications from Open Day attendees from 46% to 56% 6.Increase applications from target schools and colleges 7.Increase Post Application Visit Day (PAVD) registrations by 10% 8.Increase overall conversion by 5% 9.Achieve recruitment targets

4. UG Application Position - UCAS Sector: + 3.41% Competitors + 3.64% (Birmingham, Bristol, Leeds, Manchester, Nottingham and Sheffield) University of Liverpool + 10.35% UCAS Data 20.01.2013

5. H/EU UG Application Position – Internal Applications overall + 14.3% HLS - 0.92 HSS + 38.76% S& E + 19.57%

6. H/EU UG Recruitment Objectives Conversion 7. Increase Post Application Visit Day (PAVD) registrations by 10% 8.Increase overall conversion by 5% (from 27% acceptances to 32%) Demand for the PAVDs is exceptionally high Change in process/promotion is working well 82% of registered prospective students turned up for the December event compared to an average of 41% for E2012 Many dates offered by departments are already full for the entire cycle Please work with us to offer as many Saturday opportunities to visit as possible

7. Other Market Segments OSI UG + 17.36% (473) H/EU PGT + 30% (67) OSI PGT + 3.77% (240) OSI Direct + 4.55% (145) OSI Agency + 3% (95)

8. Want to find out More? Recruitment Workshop/Presentations 15 and 20 February Questions?