1. Social Media: Instagram

2. STEP 1 - LEARN Students will study how experts use text and photos to draw responses in social media. For each post, discuss: 1.Who does it appeal to? 2.Why? 3.What tools invite the viewer to participate?

3. Book-Lover’s Online Accessory Store CREATE PERSONALITY

4. Happy Places Campaign Coca Cola Co. Gives an example of what a sample response might look like Makes the question large, simple, appealing. Makes it obvious that people can upload their answers in photo form. ASK FOR PHOTOS

5. Starbucks Corp. MAKE FOLLOWERS FAMOUS

6. HAVE A CONTEST Yearbook Avenue has social media ideas, including the following, each of which comes with tips and ideas for each social media platform: Photo Caption Contest Selfie Photo Contest Trivia Questions Find them in Yearbook Avenue>Digital Classroom>Sell It> Social Media Marketing.

7. REQUEST QUOTES/PHOTOS YearbookAvenue has lots of season-specific images for posting. Find them in YearbookAvenue>Digital Classroom>Sell It> Social Media Marketing.

8. USING INSTAGRAM IN YOUR BOOK Glenbrook South High School [IL]

9. Dos Pueblos High School [CA] USING INSTAGRAM IN YOUR BOOK

10. North Hall High School [GA]

11. STEP 2 – PRACTICE Design a post that represents the types of photos you want from the student body.

12. Your post should include: –Examples of the types of photos you are looking for –Clear specifications of how to submit photos –Clear explanation of what the photos will be used for. EXAMPLE Grand Blanc High School [MI]

13. STEP 3 - USE Post to Instagram to involve the student community. Showcase the best entries. Use the photos in the yearbook.