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WHO SAW ASM1? Male Viewership tended to skew: Non-family General (17+) Especially in Europe Particularly in Asia Based on opening weekend exits in US,

Published byBrett Joseph Modified over 9 years ago

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Presentation on theme: "WHO SAW ASM1? Male Viewership tended to skew: Non-family General (17+) Especially in Europe Particularly in Asia Based on opening weekend exits in US,"— Presentation transcript:

1 WHO SAW ASM1? Male Viewership tended to skew: Non-family General (17+) Especially in Europe Particularly in Asia Based on opening weekend exits in US, FR, DE, IT, RU, ES, UK, AU, JP, KR, CN, BR, MX Fans Nearly Everywhere

2 WHY DID THEY SEE ASM1? Affinity for the Original Trilogy and Spectacle Drove Viewership for ASM1 Spectacle/Legacy New Elements ToneMessaging Based on post-release study in US, UK, FR, MX, RU, JP. Combined data for all markets; data for gen. moviegoers shown

3 WHAT DID THEY LIKE BEST? Traditional super-heroics are the most compelling aspects of the film. TopTier Aspects that show Spidey’s intelligence also work well, as does the mystery of Peter’s parents. 2ndTier The film’s humorous elements were also well-received, especially among families. 3rdTier

4 WHAT DIDN’T WORK AS WELL? Peter & Gwen: A Little Goes a Long Way A Little Goes a Long Way Gwen is well-liked, but Gwen and Peter’s relationship is more of a supporting rather than foundational element – even for women. Issues with Peter Parker portrayal Felt “too young” Among Men…

5 1 in 2 WHAT HELD NON-VIEWERS BACK? 4 in 10 agreed that “there were other movies I wanted to see more” Competition #1#2#3 Original cast not returning Origin Re-Tread Not Family-Friendly? Non-viewer parents said they felt ASM was inappropriate for their child

6 BUILDING THE BEST SPIDEY New Villain Mystery PlotPeterRelationshipPeter as Inventor Fighting Bad GuysSaving People ople Sarcasm Funny Moments Foundational Elements Additive Gwen Considerations Beware of Retreads

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