1. Lähde: KMT AL + total Kevät 2015 Source: NRS MAG + total Spring 2015 Time spent reading Finnish magazines Reading minutes are average reading minutes

2. Lähde: KMT AL + total Kevät 2015 Source: NRS MAG + total Spring 2015 Reading minutes x) n<50 All N=5015 Women N=2597 Men N=2418 Household purchase decision-maker N=3939 All magazines53594755 Science & Culture72796875 Women’s magazines62672564 General interest magazines60695063 Hobby magazines56595359 Health & Well-being55603157 Family magazines5461x57 Living, Interior & Gardening52554753 Automotive & Technology52345554 Food & Beverages49563951 Professional & organisation magazines47365346 Economics & Entrepreneurship403941 Customer magazines33382534 Reading minutes by magazine type (Average reading minutes = How long does one normally read or browse a copy of a magazine)

3. Lähde: KMT AL + total Kevät 2015 Source: NRS MAG + total Spring 2015 Reading minutes for specific magazine titles: www.ratecards.fi www.ratecards.fi