1. The Professional Personal Chef 1 Chapter 5 The Big Three

2. The Professional Personal Chef2 Vision Statement Fundamental reasons on why your company exists Fundamental reasons on why your company exists Based upon values Based upon values Provides Provides –Standards to be measured against

3. The Professional Personal Chef3 Developing a Vision Statement Ask yourself Ask yourself –What services are you planning to supply –Who is your market –What values do you want to be known for –What are your financial goals –What is your business in 5 years

4. The Professional Personal Chef4 Mission Statement Values of your business that guides you toward your goals Values of your business that guides you toward your goals Defines Defines –Your purpose and who you serve –How you will achieve your goals Measurable ! Measurable !

5. The Professional Personal Chef5 Mission Statements “We are ladies and gentlemen serving ladies and gentlemen”. “We are ladies and gentlemen serving ladies and gentlemen”. Ritz Carlton Hotel Company Ritz Carlton Hotel Company

6. The Professional Personal Chef6 Elevator Speech Short speech that is Short speech that is –Customer-centric Benefit driven Benefit driven Concise Concise Interesting Interesting Conversational Conversational Smooth Smooth –Practice! Flexible Flexible Positive Positive Believable Believable

7. The Professional Personal Chef7 Developing Your Elevator Speech Your service Your service –What does it do for people –What needs does it fill –What benefit will it provide –What problem does it solve –What makes it unique and attractive –What makes it stand out

8. The Professional Personal Chef8 Mission Statement Elevator Speech Vision Statement