2. Building Awareness To increase knowledge and understanding by sharing information or experiences 1 District Centennial Coordinator Training

3. Session Objectives Describe why building awareness is important Identify opportunities to build awareness Concisely communicate the key messages of the Centennial 2 District Centennial Coordinator Training

4. Why is it important to build awareness of the Centennial? 3 District Centennial Coordinator Training

5. How can participating in key programs help build awareness of the Centennial? 4 District Centennial Coordinator Training

6. Scenario: Annual Spring Cleanup 5 District Centennial Coordinator Training

7. Activity Groups of 2-3 people Discussion: Ways the Lions Club of Centerville can build awareness of the Centennial 6 District Centennial Coordinator Training

8. Debrief Build awareness by looking for ways current projects can fit within scope of Centennial Advantages: Service project is rejuvenated Club members are inspired Community becomes aware 7 District Centennial Coordinator Training

9. Opportunities District Centennial Coordinator Training 8

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11. Key Messages short statements about the Centennial program that you want your audience to hear and remember 10 District Centennial Coordinator Training

12. Key messages Building blocks for communication Used to promote the Centennial Talking points in a presentation Help you to: ‐ Stay organized ‐ Ensure accurate information ‐ Improve understanding 11 District Centennial Coordinator Training

13. Steps to Develop Key Messages 1.Decide what you need to communicate 2.Write down the top 3 or 4 points 3.Create supporting points 4.Tailor your supporting point to audience 12 District Centennial Coordinator Training

14. Remember - key message are: Concise - easy to understand Simple to say aloud - sounds conversational Focused on one broad idea Jargon free Easy for people to remember Persuasive 13 District Centennial Coordinator Training

15. Activity 2-3 people Read scenario Decide on key messages Create individual elevator speech 14 District Centennial Coordinator Training

16. Session Objectives Describe why building awareness is important Identify opportunities to build awareness Concisely communicate the key messages of the Centennial 15 District Centennial Coordinator Training

17. Evaluation 16 District Centennial Coordinator Training