1. S.W.O.T. Analysis
Entrepreneurship

2. Standards
2.) Describe typical behavioral characteristics of an effective entrepreneur.
 Identifying personal strengths and weaknesses to determine the need for additional information
6.) Explain risk factors that affect entrepreneurs, including financial, psychological, and physiological aspects
7.) Analyze national and international economic fluctuations to determine their effect on business markets of interest.
12.) Analyze government regulations to identify their impact on business ownership.

3. S – Strengths W – Weaknesses O – Opportunities T – Threats
What is a SWOT Analysis?
S – Strengths W – Weaknesses O – Opportunities T – Threats

4. What is a SWOT Analysis?

5. Internal VS External Factors
The internal business environment includes factors within the organization that impact the approach and success of your operations.
Strengths
Weaknesses
The external environment consists of a variety of factors outside your company doors that you typically don't have much control over.
Opportunities
Threats

6. Internal Factors Examples of Examples of Weaknesses: Strengths:
Excellent sales staff with strong knowledge of existing products
Good relationship with customers
Good internal communications
High traffic location
Successful marketing strategies
Reputation for innovation
Currently struggling to meet deadlines - too much work?
High rental costs
Market research data may be out of date
Cash flow problems
Holding too much stock
Poor record keeping

7. External Factors Government Regulations NAFTA Trade Barriers OSHA
Inflation/Deflation
Natural Disasters
Competition
Holidays
Events
Market

8. External Threat

9. International Business
Can you sell your product in another country?
Is there a market for your product?
Are you going to make your product here or overseas?
What are the government regulations?
What is the currency difference?
Do you have the resources to globalize?

10. What is the SWOT Analysis of Google?
Strengths
Weaknesses
Opportunities
Threats

11. Risks Organizational and Operational Strategic Risks Innovation
Financial
Employee Risks
Compliance Risks
Environmental or Natural Risks
Technological
Health and Safety
Political and Economic

12. Any Questions?