1. Presentation III : Campaig NM3420 AUDIENCE CONTEXT ANALYSIS 9

2. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION Select a Mobile Application ANALYSE Understand the Content Know the Target Audience Notice Understand Target Audience 1.Secondary Research Available information 2. Primary Research Sampling : (Conduct Interview) ANALYSE Apply to your media content Outline the campaign to raise awareness Create small introduction VDO for the campaign

3. Assignment 45% NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION Presentation III : 10%: 2 nd April - Maximum of 3 members per group : NOT everyone has to present - Select one of the mobile application - Maximum 10 minutes per group Submit the names at the end of the class NEXT Week **** Tell me the App name ****

4. Assignment 45% NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION 3. Campaign: Creativity Based on the audience analysis from the both secondary and primary research, create an outline of a campaign that will help the mobile application raise awareness to the target audience. Show the relationship of the selected elements and the behavior of the target audience. Presentation III : 10%: 2 nd April

5. Assignment 45% NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION Presentation III : 10%: 2 nd April Things to consider - Theme and Ideas - Media used (How many? How frequent) - Legal issues, Privacy issues - Culture - Places to reach - Impact (Will your target pay attention? Stop and look?) -

6. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION http://www.s4-stare-down.com/

7. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION http://www.s4-stare-down.com/

8. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION http://www.s4-stare-down.com/

9. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION http://www.s4-stare-down.com/

10. Example NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION - Brief : Overview of your App and the Highlight functions - Concept idea : The relationship of your work and the product - Methods/ Execution : What, When, Where, How >>> WHY? The details of the campaign - Expected Results : Measureable >> Why?

11. Final Project 20% NM3420 AUDIENCE CONTEXT ANALYSIS I NTRODUCTION 7th May: Same Group as Presentation III From presentation III, Create a short video to promote the campaign Final Exam 25% The elements in the Video should have meanings and therefore match with the analysis. On the presentation date: 7 th May - Show the work - Explain how each element is used to help create impact to the audience.