1. Building a Town-wide Water Communications Framework Marie Cefalo, Water Resources Outreach Supervisor Susan Moran, Public Information Director NCAWWC-WEA November 16, 2015 T OWN O f C ARY

2. Communications in the Town of Cary _______________________________________________________________________________________________________________________________________________________________ 2 Focus: Building and maintaining positive, mutually beneficial relationships between the Town and those who affect our success through open communication & centralized approach

3. The Communications Plan Purpose Goals Objectives Target Publics Key Messages General Facts Spokespersons Strategies Tactics Evaluation Primary Activities Budget Timeline _______________________________________________________________________________________________________________________________________________________________ 3

4. The Framework Purpose Goals Objectives-ish Target Publics Key Messages Tactics + Programs + Calendar + Maintenance _______________________________________________________________________________________________________________________________________________________________ 4

5. Framework Goals Increase public understanding and broaden perception of our water resources Engage our publics as partners Instill confidence and pride _______________________________________________________________________________________________________________________________________________________________ 5

6. “Insert Framework Here” _______________________________________________________________________________________________________________________________________________________________ 6

7. 7 Key Message: We plan for and consistently fund the maintenance and preservation of our infrastructure. Wastewater Report Project Letter to Customers

8. _______________________________________________________________________________________________________________________________________________________________ 8 Key Message: Delivering high quality water through a safe and reliable system contributes to Cary’s ranking as one of the best places in the country to live, work and raise a family. News Release Quote

9. _______________________________________________________________________________________________________________________________________________________________ 9 Key Message: Our community’s success at maintaining a healthy environment is the result of a shared responsibility between our Town government and all those who live and work in our community. Swift Creek Recovery Wastewater Report Communications Plan Fix a Leak Week

10. _______________________________________________________________________________________________________________________________________________________________ 10 Key Message: Our community has a strong culture of conservation. The commitment of our citizens to be good stewards is key to helping us preserve and protect our environment. Block Leader News Release Beat the Peak Communications Plan

11. _______________________________________________________________________________________________________________________________________________________________ 11 Benefits Gives the “why” of projects, not jargon Paints a more holistic picture Gives continuity of messaging Moves us from the present to the future Gives all staff a resource and words Aligns department directors

12. Questions? Marie.Cefalo@townofcary.org Susan.Moran@townofcary.org _______________________________________________________________________________________________________________________________________________________________ 12