1. Social Media and Healthcare Trish Skram Media/Public Relations Specialist II Marketing/PR/Communications Mercy Health System @mercyhealth @trishskram

2. Goals of social media strategy: Begin changing the mindset of under-appreciation Emphasize the caring heart within the walls of Mercy Focus on why Mercy does what it does, not on what it does Build greater community involvement Differentiate Mercy Emphasize importance of having specialized care close to home

3. Social Media Objective: Lead the community in modeling appreciation while differentiating ourselves from the competition and building Mercy’s brand. Content Strategy: Rock County

4. Content Strategy: Walworth County Social Media Objective: Continue to promote facility as the premier integrated health care provider in Walworth County. Excellent community reputation and respect

5. Social Media Objective: Continue to focus on primary and specialty care physician practices and immediate care centers. Continue to build our reputation Content Strategy: McHenry County

6. Useful tools for Mercy’s social media monitoring

7. Social Media Hub: MercyPulse.org

8. Facebook

9. MercyBlogs.org/WordPress

10. Twitter/Hootsuite

11. Mobile Apps

12. Other tools? Google Analytics Google Alerts Google+

13. E-newsletters

14. Success/ROI It’s not about the views, impressions or visits. Engagement. Brand management. Service recovery.

15. Limitations to social media Governing bodies like HIPAA Lack of control Policy violations Public criticisms

16. Thank you for listening! Trish Skram Media/Public Relations Specialist II Mercy Health System Marketing/PR/Communications Office: (608) 741-2413 Twitter: @mercyhealth @trishskram trishskram@gmail tskram@mhsjvl.org