1. Chapter 5.3: Changes in Supply

2. Slide 2 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Objectives 1.Explain how factors such as input costs create changes in supply. 2.Identify three ways that the government can influence the supply of goods. 3.Analyze other factors that affect supply. 4.Explain how firms choose a location to produce goods.

3. Slide 3 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Bell Ringer Suppose you own a Chinese Restaurant. The price of rice has increased 30% What options do you have? –Look for another supplier who charges less –Give smaller portions –Substitute another food for the rice –Cut costs in other ways –Raise your prices

4. Slide 4 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Introduction Why does the supply curve shift? –Several factors cause the supply curve to shift. These include: Shifts in prices Rising costs Technology Changes in the global economy Future expectations of prices Number of suppliers

5. Slide 5 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Input Costs Any changes in the cost of an input used to make a good will affect supply. –A rise in the cost of raw materials, for example, will result in a decrease in supply because the good has become more expensive to produce. The high input costs that dairy farmers pay for feed, labor, and fuel result in higher prices for milk and other dairy products.

6. Slide 6 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Rising Costs and Technology If costs continue to rise, a firm will have to cut production and lower its marginal cost. It is possible for input costs to drop. –In many industries, advances in technology can lower production costs. –Examples of technology advances include: Automation Computers E-mail

8. Slide 8 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Government’s Influence In addition to input costs, the federal government also has the power to affect the supplies of many types of good. –Subsidies The government often gives subsidies to the producers of a good. Subsidies generally lower cost, which allows a firm to produce more goods. Reasons for subsidizing products include: –To provide for people during food shortages –To protect young industries from foreign competition.

9. Slide 9 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Government Influences, cont. Taxes –Excise taxes increase production costs by adding an extra cost for each unit sold. They are sometimes used to discourage the sale of a good the government deems harmful, such as cigarettes and alcohol.

10. Slide 10 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Government Influences, cont. Regulation –Indirectly, government regulation often has the effect of raising costs. When the government regulated the auto industry to cut down on pollution, these regulations led to an increase in the cost of manufacturing cars.

11. Slide 11 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Non-Price Influences Changes in the global economy –Since many goods and services are imported, changes in other countries can affect the supply of those goods. An increase in wages in one country or the increased supply of a good in another will cause the overall supply curve to shift. Restrictions on imports also affect supply.

12. Slide 12 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Shifts in the Supply Curve Factors that reduce supply shift the supply curve to the left, while factors that increase supply move the supply curve to the right. –Which graph best represents the effects of higher costs? –Which graph best represents advances in technology?

13. Slide 13 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Future Expectations of Prices Checkpoint: What happens to supply if the price of a good is expected to rise in the future? –If a seller expects the price of a good to rise in the future, the seller will store the goods now in order to sell more in the future. –If the prices of good is expected to drop in the near future, sellers will earn more by placing goods on the market immediately, before the price falls.

14. Slide 14 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Number of Suppliers If more suppliers enter a market, the market supply will rise and the supply curve will shift to the right. If suppliers stop producing a good and leave the market, market supply will decline, causing the supply curve to shift to the left.

15. Slide 15 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Where do Firms Produce? Checkpoint: When is a firm likely to locate close to its consumers? –A key factor in where a firm will locate is transportation. When inputs such as raw materials are expensive to transport, a firm will locate close to the inputs. When outputs (the final product) are more costly to transport, firms will locate close to the consumer.

16. Slide 16 Copyright © Pearson Education, Inc.Chapter 5, Section 3 Review Now that you have learned why the supply curve shifts, go back and answer the Chapter Essential Question –How do suppliers decide what goods and services to offer?