2. Presenters : 1.Muhammad Awais Zahid SP11/Bcs-B5-021/SWL 2. Wajid Saleem SP11/Bcs-B5-03/SWL 3. Tanveer Ahmad FA11/Bcs-B5-09/SWL Presenters : 1.Muhammad Awais Zahid SP11/Bcs-B5-021/SWL 2. Wajid Saleem SP11/Bcs-B5-03/SWL 3. Tanveer Ahmad FA11/Bcs-B5-09/SWL COMSATS Institute of Information Technology, Sahiwal.

4. Industrial Analysis Processed foods Dairy products Frozen foods Beverages Biscuits and bread

5. Industrial Analysis: In past five years the restaurant industry increase the GNP by 40%. 29% of the total production and 17% in total employment are in food manufacturing sector. Retail sales of processed foods are expanding 10% per year and are current.

6. Usage of Food During Day Time Lunch 44% Morning Snacks 40% Afternoon Snack 31% Dinner 19% Evening Snack 14% Breakfast 12%

7. Consumption Pattern Annual consumption of meat and chicken in Pakistan is 320 million KGs Raw material should be around 60% of total category 5.76 million KGs

8. Competitor Analysis Major Competitors could be : KFC McDonalds Other restaurants with similar offerings

10. Mission Statement : To create a healthy relationship b/w food and children. Vision statement : To built and maintain customer oriented Culture. Moreover dedicate our self in providing the highest quality food to KIDs and their family. Promoting a healthier lifestyle that exceeds our client's expectations. Building a friendly environment where children loves to EAT.

11. Goals And Objective: Market share: attain 10% of market share in the first year. Sales: Increase our sales 10% every year. Awareness: our goal is to increase 10-20% of awareness among the customers in initial six months. New outlets: we plan to open an outlet in DHA lahore whenever 70% of the cost is covered.

12. Market Segmentations: Primary : Children from the age of 5-10 years. Secondary: Parents and elders are our secondary market as they are one who make purchases decisions and have the buying authority.

13. Deals Kiddie Cakes Add one egg and a strip of bacon Kids’ French Toast One slice, served with one egg and a strip of baconchicken-in-a-Blanket One pancake with sausage rolled-up inside! Kids’ Complete One egg, home fries, one strip of bacon & one slice of toast or biscuit With homemade muffin or English muffinHalf-a-Country One egg, one sausage or bacon, a biscuit and gravy Mini Shaver One egg scrambled with a thin slice of ham, homefries and toast

14. Marketing MixServices: Quick home delivery, which will operate by phone and SMS. Restaurant will provide KIDs friendly themed environment in collaboration with CARTOON NETWORK,POGO and DISNEYP etc.

15. Promotions Publications (teasers, brochures, flyers) Adds in home express. TV commercials. Radio adds School visits Signage

16. Promotions (cont.) Online tactics Loyalty programs Public relation tactics Comment cards Student discount cards

17. Jobs and Duties Finance department HR department Operational department Marketing department Procurement department

18. Share of Investment

19. Allocation of Initial investment

20. Suppliers K & N’s Refan oil Unilever Pakistan Young’s food Pvt. Limited Adam’s milk food Pvt. Limited Down’s bread Knorr Nestle Pakistan Pepsi Pvt. limited Pakistan Toy suppliers. Furniture suppliers Electronic goods suppliers.

21. Risk Assessment Competitors Bird-Flu Price of raw material Employee turnover Marketing techniques Government issues