1. INTRODUCTION Smoking or Non Smoking?..., Basic question made in restaurants at the time of your arrival because many people dislike the cigarette’s smoke, which is as respectful as anyone enjoying it after a meal or a good glass of wine. Smokers are regular people not seen as bad in society but only disturbed by people who don’t, generally, smokers start their habit during adolescence and since then people get mistaken impressions from them causing a serious psychological damage. The purpose of this product is to avoid disturbances to nonsmokers because this innovative product will have a different scent from normal tobacco and eventually being acceptable for people,, It will provide smokers a better taste and a more enjoyable cigarette. The quality of both the quality and its presentation will be our priority and your satisfaction because it’s a large market with a lot of competence and demand.

2. NAME OF THE PRODUCT psychtobako The logo its the name of the product, with a bio hazard symbol. Its easy to associate. The bio hazard symbol its an easy way to recognize the psychtobakos. We found a relation of the psychtobakos with the young people madness

3. DESCRIPTION OF THE PRODUCT Cigarette flavors: anise, vanilla, chocolate, cherry. Content of 14 cigarettes A cost of $12.50 mexican pesos Regular size with a specific flavor and its unique color packet The creation of it is intended to make the difference in taste of the tobacco to satisfy consumers preference. This new product will have a high demand of acceptance among smokers. Because there aren’t so many flavors for cigarettes and knowing that youngsters like to try new things it will become an innovation. Anise - white Vanilla - yellow Chocolate - brown Cherry - red

4. JUSTIFICATION The creation of this product its to make the difference at the moment of tasting a tobacco. It was created to give a new way of enjoy tobacco with many flavors The innovation of the product will be the presentation, the flavor with a lower price, to satisfy the costumer. Creating a packet with a specific color to recognize the flavor.

5. OBJECTIVES  Offer to the client a high quality product maintaining the good tobacco standards. To become competence for the market leaders. Give to the tobacco consumer a new option of flavor cigarettes

6. BENEFITS  Flavor variety. Comfort and the practical packet, because it is going to be smaller than the others. Size differences

7. THE TARGET our target its focused on young smokers about 18 & 25 years old The selection of this target its because there exists a high rating of teenagers and young people that smokes  That is why this innovator product in the flavored cigarettes market will have a great acceptation by the young people.  there isn´t flavored cigarettes, and knowing that young people enjoy tasting new things, this couldn´t be the exception.

8. BASIC PROMISE OF THE PRODUCT Give a new touch of test flavor to the tabacco. Innovation of flavor cigarettes. Looking for the comfort, practicity of a new presentation and design. To have a reasonable price

9. MARKET SEGMENTATION SOCIAL CLASS  Mid high and low GEOGRAFIC ZONE  Principal cities of the mexican republic  Turistic places

10. DIRECT COMPETITION  This competition could be the other tobacco companies.  Trying to not mention the other brands, our objective is to stand with a similar publicity because it is guided to young people specially to single young people, where is easily to manipulate their ideas by a good publicity.  The competition in this market is very clear, we are fighting with 2 powerful brands, and it´s going to be very hard, but we think that the opportunity of giving to the smokers a new option with the flavors, that is going to mark the difference.

11. INDIRECT COMPETITION It could be the flavor cigarettes like mentholated. The flavor cigars, because it´s an alternative product to the normal cigarettes

12. LOGO PSYCHTOBAKO

13. Only you can make the difference!!!

14. GRAFICS