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Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young.

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Presentation on theme: "Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young."— Presentation transcript:

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2 Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young

3 MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth                   

4 MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

5 MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth “Design it. Build it. Test it. Repeat 5 million times.”* -- Malcolm Smith Palo Alto Products International Excerpt from "Serious Play: How the World’s Best Companies Simulate to Innovate"

6 MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

7 MDI Overview Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

8 MDI Overview Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

9 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product Customers Organization Marketing and Sales Product Customers Organization Marketing and Sales

10 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

11 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

12 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

13 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

14 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

15 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...       

16 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

17 Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

18 Technology Marketing Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

19 Technology Marketing Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

20 Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

21 Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

22 Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

23 Technology Marketing Summary Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

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