1. SNAPCHAT By: Demetrios Mammas & Sellers (Grandpa) Crisp 1A-IBT

2. Purpose  Snapchat  Snapchat is a photo/video sharing service, one in which photos/video are shared between friends.  “Snaps”  “Snaps” disappear in up to 10 seconds. Snapchat  Essentially, everything disappears on Snapchat, except for the images that you send from your camera roll.  You can also send text messages that disappear as well.

3. Company History & Finances  Company valuation: 10-20 billion dollars.  EvanSpiegelBobby Murphy Reggie Brown  Evan Spiegel, Bobby Murphy and Reggie Brown founded the company whilst they were students at Stanford University.  Snapchat  Snapchat was released in September of 2011.

4. Logo THE CURRENT LOGO

5. Site Features  Pull down refresh system  Simplistic UI design  Night feature for increasing ISO in dark environments  Trophy system to encourage users to use the app more snaps  Recent snaps list Snapchat friends  Scores to determine your friendship with your most common Snapchat friends

6. Pros  Allows the user to interact with other users easily  Snapchat  Snapchat servers are extremely secure  The app has taken drastic measures to ensure security

7. Cons  People tend to use it too much, causing distractions  It gives bad messages to teens because they think that they can get away with sexually explicit messages (messages “disappear”)

8. Marketing & Workplace Marketing:  Snapchat  Snapchat has also marketed its company by receiving free press from just about every current event news site and also other social media platforms.  Snapchat advertisers stories  Snapchat has multiple in-app marketing features. They allow advertisers to essentially post stories about their company for everyone to see.Workplace:  Snapchat Snap-addicts  Snapchat in the workplace will usually end up affecting one negatively. This is because many users tend to become “Snap-addicts”

9. Works Cited  DeMers, Jason. "Your Guide To Using Snapchat For Marketing." Forbes. Forbes Magazine, 4 Aug. 2014. Web. 22 Oct. 2015.  Madrigal, Alexis C. "What Is Snapchat?" The Atlantic. Atlantic Media Company, 15 Nov. 2013. Web. 22 Oct. 2015.  "Snapchat." Wikipedia. Wikimedia Foundation, n.d. Web. 22 Oct. 2015.  Madrigal, Alexis C. "What Is Snapchat?" The Atlantic. Atlantic Media Company, 15 Nov. 2013. Web. 22 Oct. 2015.