1. A Challenge of Brownfield Redevelopment Indentifying Real Estate Features Brano Glumac

2. Content 1 Introduction 2 Brownfield Redevelopment (BR) 3 Decision Makers 4 Development Phases 5 BR Decisions and Requirements 6 Real Estate Features (REFs) 7 QFD + AHP Implementation - REF Selection 8 Discussion / architecture, building & planning / UMDS PAGE 126-6-2009

3. 1 Introduction What are the most important features? realizing basic requirements cover major features selecting the most important features supporting an idea of using mathematical tools / architecture, building & planning / UMDS PAGE 226-6-2009

4. Brownfield definition 2 Brownfield Redevelopment (BR) focus on urban land and buildings BR can provide a range of economic, social, and environmental benefits stagnation in surrounding environment / architecture, building & planning / UMDS PAGE 326-6-2009 (Alker et al. 2000)

5. 3 Decision Makers Main decision makers −Private developer −Local authority −Land owner Developer typology −Independent Developer −Developer- Contractor −Developer- Investor or Asset-developer −Developer- Housing association −Developer- Financial institutions −Developer- Architects (Hieminga, 2006) / architecture, building & planning / UMDS PAGE 426-6-2009 Five characteristics −Goal −Performance and risk −The scale of operation −Flexibility −Resources and talent (Dowall, 1989)

6. 4 Development Phases / architecture, building & planning / UMDS PAGE 526-6-2009 (Hieminga, 2006)

7. 5 BR Decisions and Requirements Decisions −Where to build? (Location, Location, Location) −What to build? (Supply/Demand) −When to build? (Real Estate Market Cycle) −How to develop? Requirements −Favorable location (Situation, Site) −Space quality opportunity (Space Function, Space Density, Space Flexibility, Space Appearance) −Potential for phasing −Good financial construction −Legal procedure / architecture, building & planning / UMDS PAGE 626-6-2009

8. 6 Real Estate Features (REFs) Definition of REFs −collection of visible and invisible attributes of an urban district that are of interest for developers in their search and judgment for opportunities in BR List −Accessibility −Proximity to key city locations −Visibility −Size −Shape −Morphology / Topography −Site conditions −Orientation to sun −Infrastructure −Landscape / Skyline −Design −Neighborhood Image −Cultural Heritage −Existence of Genius Loci −Archeology site −Taxes −Financial Support Tool −Fees −Type of Ownership −Cooperation and Continuity −Zoning −Approvals needed −Approval process −Degree of citizen participation / architecture, building & planning / UMDS PAGE 726-6-2009 Prioritization

9. 7 QFD + AHP Implementation QFD background −market oriented technique for upgrading a product value AHP background −Saaty 1980 −Mathematical tool for decision –making modeling −Pair-wise comparison / architecture, building & planning / UMDS PAGE 826-6-2009

10. 7 QFD + AHP Implementation QFD application / architecture, building & planning / UMDS PAGE 926-6-2009

11. 7 QFD + AHP Implementation AHP model / architecture, building & planning / UMDS PAGE 1026-6-2009

12. 7 QFD + AHP Implementation QFD application / architecture, building & planning / UMDS PAGE 1126-6-2009

13. 7 QFD + AHP Implementation QFD generic results / architecture, building & planning / UMDS PAGE 1226-6-2009 1- Accessibility 2 - Proximity 3 - Visibility 4 - Size 5 - Shape 6 - Orientation to sun 7 - Morphology / Topography 8 - Site conditions 9 - Infrastructure 10 - Landscape / Skyline 11 - Design 12 - Neighborhood Image 13 - Cultural Heritage 14 - Existence of Genius Loci 15 - Archeology site 16 - Taxes 17 - Financial Support Tool 18 - Fees 19 - Type of Ownership 20 - Cooperation and Continuity 21 - Zoning 22 - Approvals needed 23 - Approval process 24 - Degree of citizen participation

14. 8 Discussion complex decision making process −decision support tool for real cases −input for further research / architecture, building & planning / UMDS PAGE 1326-6-2009 QFD + AHP tool −correlation between requirements and features −generic results that are stakeholder specific

15. 8 Discussion / architecture, building & planning / UMDS PAGE 1426-6-2009 Thank you for your attention…