1. Chap 17: Stereotypes and the Portrayal of FN’s Honor vs. Stereotypes

2. What does Stereotype mean?

4. Stereotyping since Contact -since Euro. Contact FNs have been described: - simplistically and stereotypically -as inferiors  lazy, ignorant, savage Resulted in: Enduring Stereotypes and myths: 1. All FN’s are homogenous (share the same history and have the same customs and beliefs) 2. FN ancestors all wore feather headdresses, carried tomahawks and lived in tipi’s 3. They are people of the past

5. Stereotypes in the Media… -FN’s were almost always anonymous when represented in the media -they were left nameless in newspapers, pictures and magazines HOWEVER…. -if crime related – all details were provided (name, crime committed etc) Novels: -many novels/books were published with stereotypical plots -ex. Cowboys and Indians, The Wild West, -all had stereotypical titles and images

9. Marketing the Stereotype for $$$ -Over time the “Indian” stereotype became popularized -movies, novels, plays, etc. created -What people learned from this: -the exact opposite of what actually happened  that FNs were barbaric, brutal ‘white killers’ Hollywood makes millions: -more than 3,000 “Cowboy and Indian” movies were created in Hollywood -these movies brainwashed society -they told an unfair and untrue history of North America How Hollywood Stereotyped First Nations How Hollywood Stereotyped First Nations

10. Marketing the Stereotype Cont’d… Corporations, Sports teams and products all have used “Indian” images and symbols to help market their merchandise Powerpoint link Powerpoint link NCAA Bans use of “indian” sports logos NCAA Bans use of “indian” sports logos Moral Suasion: persuasion as opposed to force. Appealing to a persons moral sense Anti Discriminatory Act, 2009 Youtube Anti Discriminatory Act, 2009 Youtube

11. Destroying the Stereotypes -Today there are authentic aboriginal voices  Aboriginal Artists, Novelists, film makers etc. Aboriginal Peoples Television Network: -in 1999 APTN was created APTN -first Canadian Aboriginal owned and operated broadcasting company -this gives Aboriginals control over what stories are aired -suddenly non-native Canadians have a chance to hear stories, documentaries, etc. through the eyes and perspective of Aboriginal Canadians

12. Destroying the Stereotypes Cont’d… National Aboriginal Achievement Foundation: -Aboriginal organization that encourages youth to be proud of their culture -Celebrates Aboriginal strengths and successes -it gives scholarships and awards to deserving Aboriginals -it was designed to build self-esteem and pride for Aboriginal communities