1. SWOT model

3. SWOT method

4. SWOT & wot bits

5. SWOT & creating value

6. SWOT & Your view

7. SWOT & Time

8. Swot ?

9. Clever SWOT

10. Wot to do about SWOT

11. SWOT & Strategy(1)

12. SWOT & Strategy (2)

13. Linking SWOT & PEST

14. Wot is a strength? An internal feature of the business - NOW Key idea - other people say it is a strength Examples might be – Good location – Hi-tech equipment – High brand visibility – Big customer base – Well trained staff Use strengths to exploit opportunities

15. Wot is a weakness? An internal feature of the business - NOW Key idea – some seen by others/some seen by you Examples might be – Poor control of product quality – Outdated equipment – Poor skill set in staff – Brand needs modernising Solve weaknesses to create strengths

16. Wot is a opportunity ? Something to exploit in external environment May not be obvious/ Is in the FUTURE Probably relates back to a strength. Examples might be – Something from PEST analysis – Changes in law, technology, population size, makeup – Changes in consumer behaviour, lifestyles Act now to make future gains

17. Wot is a threat ? Something to avoid in external environment May not be a danger now but will be in FUTURE Probably relates to a weakness Examples might be – Something from PEST, Porters five forces analyses – changes in law, regulations, markets, industries Act now to avoid future problem

18. Strategic Management Strategy as a ‘Frame of mind’ SWOT as a ‘thinking tool’ – use it often. – Change is the only constant feature of life – Regular SWOT checks will track changes Have strengths increased/weaknesses decreased? Has the external environment changed for/against us?

19. Boston matrix A method of analysing and ranking the products in a firms product portfolio – By market share (low / high) – Market growth rate (low / high) Leads to a suggested set of actions – Cow – harvest – Dog divest – Question mark – invest – Star - invest

20. Boston matrix

21. Boston & product life cycle

22. Desired product pathway in Boston

23. Ansoff Matrix A matrix to examine options for strategy, comparing – Products (existing/new) – Markets (existing/new) And measuring risk – Is minimum with existing/existing – Increases to maximum with new/new

24. Ansoff options & risk RISK increases

25. Ansoff options & effort