1. Understanding SWOT Analysis

2. What’s Coming Up What is SWOT SWOT Overview Strengths Weaknesses
Opportunities
Threats
Examples

3. What is SWOT
SWOT is a business or strategic planning technique used by businesses and individuals to help analyse whether a goal can be obtained.
In a political sense, it can be used to determine whether or not a party or candidate can win an election – and if so how they can do so.

4. Your Three Strategic Environments
There are two environments that a SWOT analyzes:
Internal Environment – Everything that is located within or owned by the company/party/person.
External Environment –Everything that is located without the company/party/person that can affect the person.

5. So, What is SWOT Strengths Weaknesses Opportunities Threats
SWOT is a summary of your
Strengths
Weaknesses
Opportunities
Threats
Internal
External

6. Strengths
Strength Defined: A strength is a core capability of your business where your business has an advantage over your competitor(s), which your customers value i.e. you passed the better than your competitors test.

7. Weaknesses
Weakness Defined: A weakness is an internal core capability that makes up your business where your competitor(s) have an advantage over your business, which your customers value i.e. you failed the better than your competitors test.

8. Opportunities
Opportunity Defined: An opportunity is an environmental condition in your external environment that can improve your organizations competitive position relative to that of your competitors.

9. Threats
Threat Defined: A threat is a forecast environmental condition that is out of your control and has the potential to harm your businesses profitability.

10. Example - Strengths Tangible Strengths Intangible Strengths
Your Voting Record
Campaign Finances
Supporters
Intangible Strengths
Strong public speaking skills
Your reputation
Experience
Previous successes

11. Example - Weaknesses Tangible Weaknesses Intangible Weaknesses
Your Voting Record
Any “dirty” information known about you.
Insufficient financial resources
Intangible Weaknesses
Weak name recognition
Poor public speaking skills
Lack of experience

12. Example - Opportunities
The people’s view of your party changing
Weakness of other party
Etc.

13. Example - Threats Threats People’s declining view of your party.
Failing policies.
etc.