1. National Vision The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.

2. Key Marketing Strategies 2006 – 2010 National Strategic Plan: Build the image of Scouting/the BSA brand in a manner that creates excitement among BSA volunteers, professionals, and parents. Surround moms of Cub Scout age youth with information about Scouting that educates them on Scouting’s unique benefits to youth and families. Leverage positive outcomes associated with Scouting events and service projects in media outlets. Leverage national research including both market (Scouting age youth and programs outcomes research). Develop unique collaborations among for profit and not-for profit organizations that create new alliances for serving more youth and families. Continue to support Hispanic and urban youth marketing efforts.

3. General Motors/Chevrolet Wal-Mart/FLW NASCAR/Jeff Gordon Product Sales/Weaver Popcorn American Marketing Assoc. Local Networking Alumni (Friends and Family) IEG/Brand Study Good Turn for America Clear Channel National Parent Initiative EVERY ELIGIBLE YOUTH Primary: Program Secondary: Councils FISCALLY SOUND COUNCILS Primary: Finance Secondary: Councils INCREASE VOLUNTEERS Primary: Program Secondary: Councils ENGAGE STRATEGIC ALLIANCES Primary: Relationships & Scoutreach Secondary: Councils TARGETED LEADERSHIP Primary: Human Resources Secondary: Councils National BSA Marketing Plan Marketing is everything we do!

4. Engage Strategic Alliances 2010: When Tradition Meets Tomorrow 100 Years of Scouting Targeted Leadership Every Eligible Youth Fiscally Sound Councils Increase Volunteers

5. Every Eligible Youth Fiscally Sound Councils Increase Volunteers Engage Strategic Alliances Targeted Leadership Parent ReachGMBrand StudyAMAPopcorn GTFAWal-Mart/FLWNASCARClear ChannelAlumni