2. Something to Remember Sarah Kozikis 11 th Grade Age 17

3. Mission Statement  To help people who have little time to make something for their special occasions, and teach them what color schemes go together for their future scrapbooks. Opportunity  Increasing trend, 73% of household owners have purchase scrapbook supplies in 2005  Brings enjoyment and laughter  Colorful, ease to the eye, catches attention

4. Business Profile Type of Business  Service  Creating Scrapbooks for people who do not have time or lack of skill to make their own, for an occasion. Legal Structure  Sole Proprietorship  I do not have to rely on someone else to be able to work with me and create ideas.  I rather do things on my own and not have to ask another what they feel about it.

5. Qualifications I’m qualified to run this business because:    Took a scrapbooking class in elementary school Continued scrapbooking for 15 years; family who does too Have taken a Marketing and Entrepreneurship class

6. Market Analysis Industry Name Toy & Game Manufacturing Industry Size $20 million Total Population All of Connecticut Target Market Mainly females between the age of 35 to 80 who are not technologically savvy Potential Market 58% of people take pictures often and 50% of them print the pictures and don’t know what to do with them. 3,574,097 525,261 1,050,523 Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics  Creative adults and seniors between the ages of 35-80 who are not technologically savvy Geographics  Connecticut residents Psychographics  Creative adults Buying Patterns  I hope that my customers will like my product and come back for another or tell their friends about my business

8. Competitive Advantage Something to Remember Something to Remember Mixbook Do it yourself Do it yourself Factors Affordable Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Affordable to high Affordable GoodExcellent Less skillEase to create Creative skill HomeOnline Local Hartford area NoneGood Great

9. Marketing Mix PeopleProductPlacePricePromotion Mainly women between the ages of 35-80  Business cards  Word of mouth  Website Connecticut A scrapbook Competitive

10. Promotional Mix Advertising Business Cards, Flyer $0.32 Publicity Word of month, Websites $0.00 Personal Selling Bring my flyers to Arts and Craft shows $0.00 Sales Promotion 10% off in the month of August(13.60) $1.13 Total Monthly Promotional Expense $1.45 Promotional Expense Monthly Amount Monthly Amount

11. Cost of Materials/Labor One unit of sale: 1 Scrapbook minimum of 10 pages Materials Material DescriptionCost/Total QuantityCost per Unit Album$9.00/1 unit$9.00 Insert Pages$0.50/5 units5 sheets$0.50 Design paper$8.00/608 units10 sheets $0.13 Glue$31.68/144 sticks$0.22 Total Material Cost per Unit $9.85 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.2545 minutes$6.19 Total Labor Cost per Unit $6.19 COGS (per Unit) $16.04

12. Economics of One Unit Selling Price $33.99 (plus shipping/handling or delivery) COGS (per Unit) $16.04 Other Variable Expenses $0.00 Total Variable Expenses (per Unit) $16.04 Contribution Margin (per Unit) $17.95 Description of One Unit of Sale: 1 Scrapbook 10 page minimum

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Salary $10.00 Advertising (Business cards and website) $1.45 Depreciation (Scissors, Cell, Computer) $2.70 Utilities (Computer, Telephone) $20.00 Rent (Home) $10.00 Total Average Monthly Fixed Expenses $44.15

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year Total Units Sold 44

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 3 Monthly Fixed Expenses Contribution Margin per Unit = Monthly Break-Even Units 3 Monthly Break-Even Units = 17.95 45.15

17. Projected Yearly Income Statement First Year Selling Price per Unit $33.99 Number of Units Sold 44 Total Sales $1,495.56 Variable Expenses $705.76 Contribution Margin $789.80 Fixed Operating Expenses $529.8 Pre-Tax Profit $260.00 Taxes @ 15% $39.00 Net Profit $221.00

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Scissors Online $1.00 Computer Best Buyalready own Stamps Online$2.00 Ink Online$1.00 Business Cards (250) Vistaprint.com$3.99 Packaging (100 pc.) Uline.com $1.06 Total Start-Up Expenditures $9.05 Cash Reserves Emergency Fund $4.53 Reserve for Fixed Expenses $ 132.45 $146.03 Total Start-Up Investment

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $221.00 $1,495.56 X 100 = 15% $221.00 $146.03 X 100 = 151% $0.15 $1.51

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings $146.03 Totals $146.03 Total Start-Up Investment

21. Business Responsibility & Philanthropy Philanthropy  I will give 5% of my net profits to a local homeless shelter Business Responsibility  I will write this on my website and on my business cards

22. Business & Personal Goals To have a website up and running to advertise my business To be accepted into a nice college that suits my future ideas in life BusinessPersonal To get my business out of the house and into a store front Be an online scrapbooking company as well as manual Short-Term Long-Term To graduate from the college I decide and become a nurse

23. Put your memories in my hands Thank you for your consideration. Something to Remember Website coming soon! Thank you for your consideration. Something to Remember Website coming soon!