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University of Leicester Year 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift.

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Presentation on theme: "University of Leicester Year 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift."— Presentation transcript:

1 University of Leicester Year 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift

2 The Cognitive Shift : 1910 - 1960 Interest in learning to the exclusion of memory, particularly in the USA Serial learning and paired-associate learning Nonsense syllables – not stories or events ‘Verbal learning’ – not memory

3 The Cognitive Shift: 1940 – Present Day Applied researchers re-discover memory as an issue Memory and job performance (Applied Psychology Unit, Cambridge) Active versus passive learning Memory and amnesia

4 The tragic story of Clive Wearing Autobiographical memory Semantic memory Procedural memory Short-term vs. long-term memory

5 The short/long term memory distinction Memory span (Miller 1956) - “Magical number seven plus or minus two” Rates of forgetting - in long-term memory (Ebbinghaus 1885) - in short-term memory (Peterson & Peterson 1959) in sensory memory (Sperling, 1960)

6 The ‘modal model’ of memory (Atkinson & Shiffrin, 1968) Structure and control processes Applied to primacy and recency effects (Murdoch, 1967)

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