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Published byBrian Blankenship Modified over 9 years ago
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TYPE as DESI g N
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Using kerning and tracking for legibility
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Use type to make something visually ordinary to visually interesting
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Hard to Read Better Best Line Spacing Also Affects Legibility
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LOOK AT THE TOP HALF THEN AT THE BOTTOM The top half of letters is more recognizable than the bottom half.
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Which of the following is easier to decipher? Sans Serif Type Serif Type
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I AM REALLY HAPPY RIGHT NOW! I am really happy right now ! Displaying text in all caps can communicate yelling to the reader Displaying text in lowercase communicates a softer message.
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HINTS for judging spacing: Turn the page upside down Squint Stand back from the type Have someone else read it
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Think twice before making type in color.
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How Easily Can You Read This? Comprehension Level Good Poor
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Putting type on tints is risky business. OK Risky OK Bad OK
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Reversing Type is equally risky. Reversed type is hard to read. Printing text in white on a black or colored background makes it virtually impossible for readers to understand. Reversing Type is equally risky. Reversed type is hard to read.
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