1. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The New Way To Buy Display For Your Prospect Stay Aspen Snowmass (SAS) August 21, 2010

2. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS What We Heard Recent loss of air carriers = lost seats = lost visitors Arrangements are being made to cover with other air carriers but that’s not enough SAS needs to connect direct with visitors to make their choice easier Need to drive traffic to www.stayaspensnowmass.comwww.stayaspensnowmass.com Encourage new visitors and early booking for best rates Geo-target LA, Chicago, San Francisco, Florida, New York City Would like a behavioral control option for campaign based on something like weather?

3. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Proposed Solution 1.Use NetSeer technology to remarket to site visitors who don’t book and reach them back out on The Google Exchange with more impressions 2. Reach new visitors on a very granular geo-targeted approach on the Google Exchange (over 1 million publisher sites and 70 billion ad impressions globally) 3. Deliver up to 2 million ad impressions daily based on your initial Web Of Relevance (WOR) 4. Currently of over 1,000 relevant concepts clustered under 4 themes in your WOR 5. Initial CPM in $8 range shifting to CPC model after initial 1.5 million impressions and 3 optimizations + More Visitors High ROI Guaranteed =

4. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS “This is to display advertising what Google is to search” USTA ESTO Conference Observation

5. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS The Complete Solution Technology Facilitates the Most Granular Type of Display Buying Online World’s largest Real-Time Exchange (Google Exchange) Click-Thru Latent Click View Thru Tracking + Attribution & Re-Marketing Modeling Geo-target+BehavioralTriggering Compete Aggressively Eliminate Ambiguity Target & Manage Issues Target & Promote Brand Attributes

6. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Evolution of Contextual The Most Advanced Contextual

7. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Community Building Shop Purchase    Keeps This From Happening

8. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS  Protects Against This

9. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS How NetSeer Is Superior To Others Contextual Ad served by Google NetSeer ContextLinks Google reads this page as appropriate to fire the banner ad on the right when this content has nothing to do with a construction nail gun  NetSeer’s concept extractor sees the content with the correct relevance

10. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS How NetSeer Reads Content vs. Other Contextual The NetSeer technology reads this page as a travel destination site in the Middle East, sensitive content with firearms & explosives, death & suffering. Legacy Contextual would categorize this page as a US Locale travel site with things to do, hotels, attractions, as well as content about travel in France and Florida.

11. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS How It Works

12. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Optimal Ad Size Flexibility Including Rich Media and Video 336x280 160x600 300x250 728x90

13. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS 70 Billion ad impressions/week 14 Billion ad impressions/week 211 Million uniques/week 1 Billion uniques/week WOR Is Then Pushed Out To The World’s Largest Exchange In Real Time US Reach Global Reach > Million Publishers

14. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Google Exchange – Sample Sites

15. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Optimization Starts After 500,000 Impressions + Every 3 To 5 Days Thereafter

16. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study Advertiser: Cirque du Soleil Targeting: Folks visiting Las Vegas Objective: Sell tickets for holiday promotion Execution: served ads on pages related to “going to Las Vegas” concept Average CTR: 0.28% Outcome: –NetSeer performed at the top of the heap based on CTR and total bookings –Cirque was very satisfied. “We were very happy with NetSeer and look forward to working with them again.” – Cirque du Soleil

17. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study “I wanted some Contextually Targeted display ad placements on the plan and NetSeer provided the most compelling solution of all my options. Overall, we’re very pleased.” – Michael Koontz, VP Biz Dev, Lion New Media Advertiser: Seattle Cancer Care Alliance / Fred Hutchison Cancer Research Center Targeting: People with the types of cancer that can be treated with bone marrow transplant Objective: Make people with these conditions aware of Fred Hutchison as the leader for bone marrow transplant Outcome: - Served ads on pages related to Leukemia and Lymphoma -Perfect match to reach exactly the target audience

18. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Case Study NetSeer Performance vs. Premium 63% lower CPC 60% lower CPM 4.6 times longer on initial landing page 50% longer on subsequent pages Twice the number of unique visitors 13% lower bounce rate About twice the impressions In half the time 48% additional view-through visits Advertiser: Fairfax County, VA Targeting: Visitors within a 23-state region Objective: Determine performance comparison of NetSeer versus targeted placements on premium travel site

19. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Ohio Minnesota Las Vegas Mammoth Lakes New Mexico Alabama Georgia North Carolina West Virginia Identity Guard Body Media Education Dynamics Hawaii Governor CA Senate Wyoming Mobi PCS Hawaii Tampa Shreveport Alaska FXVA Myrtle Beach Michigan Realogy HHI SHPS Door County Mississippi Gatlinburg Hawaii Electric Tremendous Interest

20. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Remarket Existing Visitors Who Don’t Book Put tracking pixels on SAS website in all places visitors exit without booking Remarket with additional value rich banner media campaign provided by BCF Remarket a maximum of 5 exposures within 10 days to gain frequency About 40% of overall display performance (bookings) will come from this component Suggest 30% of impressions be dedicated to remarketing

21. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Reach New Visitors With A Very Granular Approach Put tracking pixels on SAS website in all places visitors land for click and view through tracking Provide banner campaigns for four themes Colorado/Snow Mass Vacations Winter Sports Competing Destinations Hot Air Balloon Attractions Begin optimizing after first 500,000 impressions Optimize every 3 to 5 days thereafter Optimize concept clusters within themes Optimize creative against themes Optimize themes after testing different creative Recommend up to 2 banner campaigns per $50,000 of media for efficiency

22. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Sample Concepts Within Themes (20 samples per theme out of over 1,000) Colorado/Snow Mass VacationWinter SportsCompeting DestinationsHot Air Balloon Attraction A Romantic Getaway Backcountry Skiing and Snowboar dingPark City SkiHot Air Balloons Snowmass VillageBackcountry SkiersPark City Ski ResortBallooning Experience Offers The Best Terrain and Great est VarietyAlpine ClimbingSnow ValleyBalloon Operator Aspen ColoradoAlpine GuidesSnow Summit and Bear MountainChampagne Balloon Flights Terrain Parks and HalfpipeSki Mountaineering GuideBig Bear Mountain ResortsOffer Hot Air Balloon Rides Ski HolidaysIce ClimbingBig Bear MountainHot Air Balloon Company Last Minute travel DealsMountain SportsBear MountainAir Balloon Ride Aspen SnowmassRock and Ice ClimbingTown of Park CityBalloon Rides SnowmassIce Climbing CoursesPark City MountainBalloon Flight AspenAlpine TouringPark City LodgingBalloon Adventure Aspen MountainHut TripsDeer Valley Ski ResortBalloon Company Aspen HighlandsWinter MountaineeringHotel Park CityAir Balloon Romantic Weekend GetawayFreestyle SkiingDowntown Park CityBalloon over Old Colorado CityAlpine AscentsPark City ResortBallooning Family Reunion IdeasAlpine StyleKimball JunctionHot Air Balloon Flight Telluride Ski ResortAlpine SlidePark City UtahHot Air Balloon Rally Perfect Family VacationSnowboard RentalsOgden ValleyHot Air Balloon Festival Telluride and Mountain VillageSnowboarding EventsHoneycomb CanyonBalloon Pilots Telluride Ski AreaSki JumpingBrian HeadGas Balloon

23. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Implementation (Up And Running In 15 Business Days Subject To…) Insertion order signed and initial set up payment is received All required tracking pixels in place and tested on the site (Guaranteed performance can’t be delivered without properly functioning pixels) Banner creative is prepared and delivered within 10 days from start Begin optimizing after first 500,000 impressions Initial reporting semi-monthly and monthly after 90 days Logistics worked out on weather feed and business rules for campaign behavioral pulse Ad specs within the IAB allowed sizes as reflected in the spec guide and summarized in proposal Can take rich media and video for those publishers which allow Any additional third party ad serving components in place Will provide websites where relevancy occurs and banners appear as the campaign runs

24. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS Pricing $8.00 CPM for up to 1 million impressions daily without behavioral weather restrictor and with your ad serving $8.50 CPM for up to 1 million impressions daily with behavioral weather restrictor and your ad serving Guaranteed minimum website visitors will be provided after 3 rounds of optimization approximately 1.5 million impressions into the campaign (estimated range of CPC is $1.50 to $2.00 on very targeted and high impressions that convert to action at twice the norm) Minimum purchase: 3 million impressions Campaign will run until site visitors guaranteed have been delivered

25. THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS For more information contact Ralph Thompson 703 303 2252 804 883 5077 or rthompson@ebrainsinc.com rthompson@ebrainsinc.com www.eBrains.comwww.eBrains.com www.eBrains.Travelwww.eBrains.Travel ©2010 eBrains, Inc.,1600 Tysons Boulevard, Suite 800, McLean, VA 22102 THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS