1. Aerosol Insecticides By: Taylor Yowell

2. TOTAL INSECTICIDE-FLYING INSECT-AEROSOL (INSTCD,PSTCD,RDNTCD) OZ. Total Dollars BehaviorScape Framework LifeStyle BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Plain Rural Living Total Start-Up Families HHs with Young Children Only < 6 34372977409252 Small Scale Families Small HHs with Older Children 6+ 476473102599274 Younger Bustling Families Large HHs with Children (6+), HOH <40 292632101427052 Older Bustling Families Large HHs with Children (6+), HOH 40+ 516055737120585 Young Transitionals Any size HHs, No Children, < 35 4146891246213883 Independent Singles 1 person HHs, No Children, 35-64 555386828317192 Senior Singles 1 person HHs, No Children, 65+ 6473124150162165133 Established Couples 2+ person HHs, No Children, 35-54 595511311889229114 Empty Nest Couples 2+ person HHs, No Children, 55-64 103 139183103193136 Senior Couples 2+ person HHs, No Children, 65+ 124115141115168208153 Total 61679310991161100

6. Insecticides share of displays 2012 BrandLw-FHD-FWMJ-FWG-FWM6-F bengal% of Total Sum3.6% 20.0% % of Total N5.0% 20.0% N 13 Eliminator% of Total Sum 15.1% 12.8% % of Total N 6.3% 6.5% N 22 Hot Shot% of Total Sum41.8%37.7%23.7%6.7%23.1% % of Total N45.0%40.0%25.0%13.3%25.8% N 98828 Raid% of Total Sum5.5%19.7%39.8%73.3%43.6% % of Total N5.0%20.0%46.9%66.7%45.2% N 14151014 Real Killer% of Total Sum 19.7% % of Total N 15.0% N 3 spectracide% of Total Sum20.0%11.5%9.7% 6.4% % of Total N20.0%10.0%9.4% 9.7% N 4233 Sudden Death% of Total Sum 7.5% 9.0% % of Total N 9.4% 9.7% N 33 Total% of Total Sum100.0% % of Total N100.0% N 20 321531